I thought this might be of interest to subscribers of the list,
Best Wishes,
Tracy Gardner
on behalf of Accucosm

 

Press Release: Leiden, 11th July 2007

 
Accucoms to help publishers expand their business in Latin America
 

On the back of a recent market research exercise, Accucoms today announced
the launch of a brand new sales representation service for publishers
wishing to increase their sales in Latin America.  

Accucoms' research indicated that the market in Latin America for scholarly
content is growing and librarians are keen to expand their online
collections.  Currently, language barriers, differences in time zones,
access to marketing information and the lack of communication from
publishers based in North America and Europe make it very difficult for
Latin American librarians to buy their products.

Anouk Snijders, Account Manager, Accucoms who carried out the research said
"There is strong evidence to suggest that budgets are growing and libraries
are keen to purchase more online content, but because many publishers are
not set up to sell into this market - their marketing campaigns often don't
stretch that far and they do not have the resource for a sales team in this
region - publishers are missing out". 

Accucoms is offering publishers worldwide a sales representation service
that will include face to face selling, account management, representation
at library events, telesales and local language marketing activities.  The
service will be headed up by Steve Fallon and Anouk Snijders. Anouk has
worked for Accucoms since 2004, operating the Latin American market from her
office in Costa Rica. She speaks English, Spanish, Portuguese and Dutch. 

Pinar Erzin, Managing Director, Accucoms says "Anouk knows this market very
well. She has already built up strong relationships with the library
community and has an in depth knowledge of how they operate."  She went on
to say "Understandably, many publishers find it very difficult to sell into
this market or are nervous of making the first step - selling into any new
market represents many cultural and economic challenges. Outsourcing their
sales in this region to Accucoms is a low risk, low investment route into
this potentially lucrative market".

For more information on the service, please contact Steve Fallon and/or Egon
Menardi at the addresses below.  To see the results of the market research
exercise into the state of the Latin American market, visit
<http://www.accucoms.com/about> www.accucoms.com/about and click on reports.



Contact Details
Steve Fallon, 111 Poplar St. Watertown, MA 02472 U.S.A.
Tel: +1 617.671.5319, Fax: +1 617.744.1629
Email:  <mailto:[log in to unmask]> [log in to unmask] 


Egon Menardi, Schipholweg 101b, 2316 XC Leiden, The Netherlands 
Tel: +31 (0)71 5247630, Fax: +31 (0)71 5280628
Email:  <mailto:[log in to unmask]> [log in to unmask]
 

About Accucoms

ACCUCOMS BV is an independent company providing specialist sales and
marketing services for scholarly and society publishers worldwide. Based in
The Netherlands, and in US, ACCUCOMS provides cost-effective and efficient
inbound and outbound telemarketing, sales support and customer service.

 

 

Tracy Gardner

Marketing Consultant

 T: +44 (0) 1235 526301

M: +44 (0) 7884 438007

E:  <mailto:[log in to unmask]> [log in to unmask]