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LIS-EDUC  June 2007

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Subject:

Aslib Course: Marketing Toolkit, 12th July 2007

From:

Aslib Training <[log in to unmask]>

Reply-To:

Aslib Training <[log in to unmask]>

Date:

Mon, 18 Jun 2007 15:55:27 +0000

Content-Type:

text/plain

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Parts/Attachments

text/plain (63 lines)

The Ten-Step Marketing Toolkit , 12th July 2007, at Aslib in London
This focused one-day course gives delegates practice in the core aspects of 
marketing their information services internally or externally. During the 
day attendees will work through 10 practical tools that will help them 
create value for their customers through applying effective marketing 
techniques such as needs identification, market segmentation, product 
planning and promotion. Delegates will have the opportunity to apply these 
techniques by working on a small marketing project related to their own work 
situation.

Programme Features
The ten practical tools and their uses:
-	SWOT analysis - understand your current position
-	Market research and analysis - know your customer
-	Information audit - understand your customer's needs
-	Market segmentation - categorise your market, including non-users
-	Product categorization - define your product and service portfolio
-	Product description template - portray your service product and its 
benefits (vs. features)
-	Marketing life cycle - developing and planning a promotion strategy
-	AIDA - developing an item of promotional material
-	The Internet 10Ps - marketing effectively via your intranet/internet
-	Ansoff's market development matrix - understanding your options and 
resource requirements.

In addition you will have the opportunity to:
-	Work on a small project of your choice
-	Get feedback and inputs from other delegates and the course tutor
-	Use a PC terminal to access the Internet or prepare output for your 
project

Why you should attend:
Do you feel you are trying to do ever more with fewer resources? Are your 
users doing more themselves but not using information tools as effectively 
as they should? Do you or your unit feel undervalued by your managers? This 
marketing toolkit will help you focus your efforts into areas of high 
value-added and also give you the confidence to seek and win more customers 
and more budget to service them.

On completing the course, you will be able to:
-	Apply some core marketing tools
-	Develop better ways of understanding customer's needs and wants
-	Segment your customers and potential customers according to different 
needs
-	Match your product and services portfolio to these needs
-	Develop a realistic promotion strategy
-	Understand where you can have the biggest impact

Course Director: David Skyrme
Fee: 260 plus VAT (305.50) Aslib corporate member / 325 plus VAT 
(381.88) Non member

If you would like to book your place, please visit: 
http://www.aslib.com/training/2/07.html

Nicole Adamides, ASLIB Training
The Holywell Centre, 1 Phipp Street, London, EC2A 4PS
Tel: 020 7613 3031	Fax: 020 7613 5080
www.aslib.com/training	Email: [log in to unmask]

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