PRODUCING AND EDITING NEWSLETTERS
3 July 2007, London
Newsletters are an invaluable tool when it comes to exchanging ideas, marketing services, and raising the profile of an organisation. This course is designed to help you make your newsletter an effective tool for marketing and communication.
BENEFITS OF ATTENDING
The day will provide participants with an opportunity to evaluate their current newsletter and to discover new approaches and practical ideas that can be put into effect immediately.
BY THE END OF THE EVENT PARTICIPANTS WILL HAVE:
· discovered what makes a successful newsletter
· examined how to produce a newsletter that is appropriate and appealing to their target audience
· considered the image and identity of their newsletter
· identified how to acquire, analyse and prioritise the content of their newsletter
· discovered how to write or recognise interesting and exciting features
· learnt how their newsletter can help meet their organisational objectives
· used design to enhance the impact of their newsletter and encourage reading
WHO SHOULD ATTEND?
The day is aimed at anyone involved in producing a newsletter or similar publication.
COURSE LEADER: CHRIS WELLS
Chris lectures on a range of topics including copywriting, editing newsletters, producing effective literature and preparing fundraising strategies and sponsorship proposals. He has worked extensively within the voluntary, public and commercial sectors.
9.15 Registration and coffee
9.45 Welcome and introduction
9.55 A newsletter that appeals to your audience
Analysing your audience, reader research, establishing an identity to your newsletter that is appealing and appropriate
Using snail mail or email
11.30 Content: 1
Headline types and body copy types, writing tips, editorial survival skills
1.30 Content: 2
Acquiring, analysing and prioritising content, leads and writing interesting articles, getting good writers (without paying), closing articles
3.15 Design features
Graphic emphasis devices, captions and photographs, desktop publishing, pros and cons of e-newsletters
4.15 The role of the newsletter
Marketing, fundraising, awareness and more
4.45 A word about printing
CILIP personal members: £160 plus VAT £188.00
CILIP institutional members: £195 plus VAT £229.13
Non members: £225 plus VAT £264.38
CILIP unwaged members: £25 plus VAT £29.38
HOW TO BOOK:
TO MAKE A CONFIRMED BOOKING:
Please print out and complete the booking form below and return it by fax to the Training & Development Department on 020 7255 0561, or post to: Training & Development, CILIP, 7 Ridgmount Street, London WC1E 7AE
TO PROVISIONALLY BOOK A PLACE:
To make a provisional booking simply telephone us on 020 7255 0560, textphone 020 7255 0505, email [log in to unmask] or visit this workshop's web page at http://www.cilip.org.uk/training/training/2007/mp/producingeditingnewsletter.htm
(Provisional bookings will be held for three weeks. A confirmed booking must be received within this period or your place may be lost.)
I would like to book a confirmed place on PRODUCING AND EDITING NEWSLETTERS, 3 July 2007, London
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Are you a CILIP member? YES __ NO __
Personal* __ Institutional __ Student** __ Unwaged __
* If you are a Personal Member, but your employer is paying, they will still be charged at Personal Member rate.
** The Student rate applies to personal payers only - but not if organisations are paying the fee
CILIP membership no: __________________________
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PAYMENT OF FEE:
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(Your payment will be due within 30 days of the invoice date).
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Option 3: __ Please debit £_________ to my credit card
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PLEASE NOTE: cancellations received on the day will incur the full fee. If a cancellation is received in the seven working days prior to the event, 50% of the fee will be due.
CILIP keeps any personal information you supply for the purpose for which you have provided it. It is not passed to other organisations unless this is made explicit when you supply it or if we are legally required to do so. However the Institute may from time to time wish to send you information about other services or products it provides.
CILIP reserves the right to alter details or to cancel this event should the need arise.
CILIP has provision for those in wheelchairs. Induction loops are also available.
CILIP, The Chartered Institute of Library & Information Professionals
Registered Charity no. 313014
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Events Assistant, Training & Development
7 Ridgmount Street
Telephone: 020 7255 0560
Fax: 020 7255 0561
Email: [log in to unmask]
Visit our web pages at: www.cilip.org.uk/training