RESEARCHING CHINAS MEDIA
A one-day workshop and conference organised by the China Media Centre
University of Westminster
309 Regent Street, London
13 June 2007
The rapid economic growth of China has been accompanied by an increasing
western interest in the changes taking place in Chinese society. The mass
media are one of the key points of change, and research on their production,
content and audiences is on the increase. Knowledge in the west is still
very patchy, but there are more and more articles, books and theses
analysing different aspects of the situation.
This workshop and conference will offer an opportunity for the presentation
and discussion of current research into all aspects of the media in China.
It is open to all researchers, whether they wish to present a paper or not.
The intention is to put an emphasis on the work of younger scholars.
The day will be split into two parts. In the workshop, there will be
opportunities to discuss informally with Professor Guo and scholars from
other Chinese universities the problems of conducting media research and
current trends in China today. In the conference section of the day,
researchers will present and discuss scholarly research that they have
recently finished or are currently undertaking.
The working language of the conference will be Chinese. For registration,
please email: Dr. Yik Chan Chin, [log in to unmask] Staff £50; Students £20
(on presentation of student ID).
Programme Outline
10:00 10:30 Registration Board Room
10:30 12:00 Keynote Speech: Board Room
Current Research Problems in Chinese Media
Professor Guo Zhenzhi
Tsinghua University, Beijing China
12:00 13:00 Lunch
13:00 15:30 Panel 1 Room 354
Li Shuang University of Westminster, UK
International consumer magazine brand in China: the post-localization of
monopoly
Ding Hanqing Renmin University, Beijing, China
The overall model and main conclusions drawn from an empirical research on
advertising In China
Lin Zhong University of Arizona, USA
The production and performance of Hero and its implications on Chinese film
industry
Shixin Ivy Zhang University of Leeds, UK
Impact of globalization on the organization of Beijing Youth Daily
15:30 16:00 Tea/Coffee Break Room 354
16:30 18:00 Panel 2 Room 354
Xin Xin University of Westminster, UK
Understanding the interrelations between fuzzy logic, complexity theory and
systems thinking
Tong Jingrong University of Westminster, UK
Examining how powers struggle in journalistic field in China
Ting Wang University of Leeds, UK
Mass media and celebrity culture: Does China face a new cultural revolution?
Jing Sheng Lancaster University, UK
Identity formation and multiliterate development of Chinese migrant children
Yuan Yan University of Westminster, UK
Making sense of home in Chinese urban villages: Displacement, settlement,
and media consumption
18:00 Conference Ends
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Salvatore Scifo
Communications,
MeCCSA Postgraduate Network
Communication and Media Research Institute
School of Media, Arts & Design
University of Westminster
Watford Road, Northwick Park
Harrow
HA1 3TP
MeCCSA Postgraduate Network
http://www.meccsa.org.uk/pgn/
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