from: Mark Amerika <[log in to unmask]> 10/05/2007 8:51 am

ALT-X PRESS LAUNCHES "ILLOGIC OF SENSE: THE GREGORY L. ULMER REMIX"  
AS THE
LATEST ADDITION TO ITS INFLUENTIAL EBOOK SERIES

BOULDER, Colorado, May 10, 2007 --The Alt-X Online Network, a space  
"where
the digerati meet the literati" and on the Internet since 1993,  
announces
the release of a new Alt-X Press ebook entitled "Illogic of Sense: The
Gregory Ulmer Remix" edited by Darren Tofts and Lisa Gye, and  
designed by
artist Joel Swanson of hippocrit.com.

Illogic of Sense: The Gregory L. Ulmer Remix
Edited by Darren Tofts and Lisa Gye
Design by Joel Swanson
http://www.altx.com/ebooks/ulmer.html

Contributors include Niall Lucy, Jon McKenzie, Linda Marie Walker, Craig
Saper, Rowan Wilken, Marcel O'Gorman, Teri Hoskin, and Michael  
Jarrett, with
an introduction by editors Tofts and Gye.

"Illogic of Sense: The Gregory L. Ulmer Remix" is an exciting new ebook
publication that employs theorist Gregory Ulmer's invocation to  
invent new
forms of electronic writing.  As the ebook's editors, Darren Tofts  
and Lisa
Gye, write in their brilliant introduction, "Ulmer has been at the  
forefront
of thinking about new cultural formations as the paradigm of literacy
converges with digital culture." Ulmer's work has been central to
contemporary thinking on the future of writing and his international
presence as one of the leading figures in media arts discourse has
influenced a multitude of disciplines from electronic literature and
Internet art to critical theory, communications studies, and art  
history.
The ebook features a diverse group of artists, theorists, and creative
writers who develop new forms of hybridized "digital rhetoric."  Their
inventive and audacious experiments take advantage of recent  
developments in
the field of new media studies, and as part of Alt-X's mission to
participate in the creative commons provided by the Web, are  
available for
free download.

This provocative collection of multi-tracked writing puts into play  
many of
Ulmer's breakthrough theories summed up in his most recognized hot- 
button
terms: applied grammatology, heuretics, post(e)-pedagogy, textshop,  
mystory,
and choragraphy. Encouraged by the example of Ulmer's own  
hyperrhetorical
writing style, the authors incorporate collaged imagery, mp3  
soundtracks,
and QuickTime movies into their innovative multimedia mix while  
exploring
how these same extensions of "writerly performance" explode the false
barrier between academic discourse and spontaneous poetics, narrative  
and
rhetoric, and autobiography and fiction. Positing an "illogic of  
sense" to
reclaim what Ulmer calls an "anticipatory consciousness," designed to
utilize the force of intuition as a way to invent emergent forms of
knowledge, this grouping of hypermedia texts showcase how  
interdisciplinary
writers can remix the methodological approach of an avant-garde  
philosophy
propelled by Ulmer, one that prioritizes an ongoing process of  
discovery and
media arts assemblage.

The ebook is beautifully designed by artist Joel Swanson of  
hippocrit.com,
who crosses his visionary design sensibility with state of the art
technology to produce an original work of ebook-art that many will  
view as
finally fulfilling the long-promised potential of online publishing  
to use
stimulating visual arrangement, media hybridization, and typographical
ingenuity to blur the distinction between publication, exhibition, and
design performance.

"Simultaneously celebrating and expanding on the writing performances
located in Gregory Ulmer's rich oeuvre of totally remixable source  
material,
the collection of essays in 'Illogic of Sense' adhere to an experiential
approach to creative/critical writing and in so doing teach us how to  
write
a theory of poetics that will help us invent a new field of study that I
would call interdisciplinary digital humanities." - Mark Amerika, series
editor, Alt-X Press; author of "META/DATA: A Digital Poetics" (MIT  
Press,
2007)

You can download "Illogic of Sense: The Gregory L. Ulmer Remix" ebook as
well as other Alt-X ebooks for free at http://www.altx.com/ebooks/

====
Paul Brown - based in the UK March-July 2007
mailto:[log in to unmask] == http://www.paul-brown.com
UK Mobile +44 (0)794 104 8228 == USA fax +1 309 216 9900
Skype paul-g-brown
====
Visiting Professor - Sussex University
http://www.cogs.susx.ac.uk/ccnr/research/creativity.html
====