I would suggest that equating tobacco and alcohol consumption with NWNF
lawyers, whilst tempting, is unfair in a health setting.
Please don't misunderstand me, I'm not keen on the use of this money but
other parts of this Trust, and indeed other EDs, seem to be happy to
take it. In this new business orientated NHS the decision not to take
'free' money has to be justified robustly.
Perhaps someone from an ED who does take this money would care to
comment on how such a decision was taken and how staff felt/feel about
it.
Simon
-----Original Message-----
From: Accident and Emergency Academic List
[mailto:[log in to unmask]] On Behalf Of Jel Coward
Sent: 10 May 2007 15:46
To: [log in to unmask]
Subject: Re: Advice Leaflet
McCormick Simon Dr, Consultant, A&E wrote:
> I never said it did, but if I can staff our reception area more
> appropriately allowing better patients access/care then my
'discomfort'
> at accessing this money becomes less of a problem.
>
> It is often easier for the rich to shop ethically than for the poor!
I don't think you are being serious about there being any true analogy
between a state funded hospital and true poverty. I am in Kuala Lumpur
at
a conference with many developing nations represented - I don't think
I
could explain such an analogy to them.
>
> I would suggest that the majority of patients are exposed to NWNF
> solicitor adverts on a regular basis anyway. Certainly if they are
> injured and at home watching day time TV there are only adverts for
that
> and debt consolidation shown! Do they really read the back of advice
> cards and think...'I'll try and sue for this'? I'm not sure they
always
> read the front or insides anyway!
Lawyers chase money and I have not seen them throwing it away - I
suspect
that they _know_ that advertising within the NHS provides a good return
on
investment.
In selling that space, the NHS is trading on the value of its branding
ie.
as someone else suggested, folks believe what the NHS tells them - this
adds huge value to advertising space. The NHS is profiting from its
blue
chip brand selling the services of those who hope to take money from it.
If the money seems 'better' but there is a nagging doubt, keep asking
about
that doubt.
Just my 2 cents.
Jel
PS - I was just thinking (rare event!) - do you think the Trust (sic)
would
allow massage parlour adverts? cigarette adverts? alcohol adverts?
>
> Simon
>
>
> -----Original Message-----
> From: Accident and Emergency Academic List
> [mailto:[log in to unmask]] On Behalf Of Jel Coward
> Sent: 10 May 2007 10:21
> To: [log in to unmask]
> Subject: Re: Advice Leaflet
>
> McCormick Simon Dr, Consultant, A&E wrote:
>> All our Trust's appointment cards have this sort of advertising on
the
>> back. I don't think we are alone in this. Our advice leaflets
remain
>> advert free, but I don't know how long that will last as the money
>> offered is becoming too good to turn done in these financially
>> challenged times.
>>
>
> The _need_ for the money does not affect how good or bad that money
is.
> Does it?
>
> Cheers
>
> jel
>
>
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