Hi,
A colleague of mine in our MIS department asked me a question recently that
was prompted by some research she has been doing into webpage usability
using eye tracking.
"I am interested to see what you think of "banner blindness" and its
relationship to aesthetics. Are there any precedence in the literature
to show that misusing something attractive (e.g., arts, animation) can
build so much aversion (in this case banner ads) that people will go out
of their way to ignore them even if these objects are designed to be
appealing?"
It struck me as an interesting question (and not one that I could easily
answer). Any thoughts or ideas that it provokes would be appreciated.
Thanks,
Steve
Steven S. Taylor, PhD
Assistant Professor
Worcester Polytechnic Institute
Department of Management
100 Institute Rd
Worcester, MA 01609
USA
+1 508-831-5557
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