Apologies for cross-posting. Please find details of a new market
intelligence report from ACCUCOMS BV.
For immediate release
10th April 2007
Ref: 0207
Market intelligence report from ACCUCOMS highlights untapped
opportunities for publishers in Latin America
ACCUCOMS BV, a leading provider of sales and marketing services to academic
publishers, today released the first of a planned series of market
intelligence reports designed to help publishers take advantage of market
opportunities.
This first report focuses on the Latin American market. An overview of the
financial position of the region is presented alongside the results of
market research undertaken by ACCUCOMS to identify what kind of resources
librarians are currently buying, what they plan to buy in the future, and
how they prefer to be contacted. Finally, the report recommends steps that
publishers should take to increase their sales effectiveness in this region.
"Wešre committed to helping our clients find new sales opportunities and
believe in tailoring our approach for different markets," said Pinar Erzin,
Managing Director of ACCUCOMS. "Latin America is benefiting from its strong
links with China and looks set for rapid growth. Publishers need to be quick
to establish themselves in this market. Our research indicates that to be
successful publishers need to be able to talk to customers in their own
language and provide responsive customer service ACCUCOMS can offer
support in both these areas." Other factors that the market research
highlighted as being of importance included stable pricing and flexible
business models.
The report highlights the rapid growth in Internet usage in Latin America
and as a result online resources are becoming a significant and growing part
of a libraryšs collection. Librarians taking part in the ACCUCOMS survey
felt optimistic about their economic position and future growth. They
anticipated an increase in their budgets for online products, with
investment focusing particularly on e-books, online databases and journals.
They felt that by investing in online products they would benefit from
reduced space costs and their users would benefit from ease of access.
For an overview of this market and key recommendations for increasing sales
effectiveness in the region, please visit the ACCUCOMS website where you can
download a free copy of this report:
http://www.accucoms.com/about/Accucoms_MI1.pdf
To view a PDF of this release along with other news from ACCUCOMS please see
http://www.accucoms.com/about/news.htm
Ends
About ACCUCOMS
ACCUCOMS BV is an independent company providing specialist sales and
marketing services for scholarly and society publishers worldwide. Based in
The Netherlands, with a satellite office in the US, ACCUCOMS provides
cost-effective and efficient inbound and outbound telemarketing, sales
representation and support, market research and customer service.
For further information, contact:
Egon Menardi
T: +31 252 430636
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