Dear Colleagues,
We are pleased to announce the publication on November 21st, 2006 of:
MAKE POVERTY BUSINESS
INCREASE PROFITS AND REDUCE RISKS BY ENGAGING WITH THE POOR
Craig Wilson and Peter Wilson
190pp | 234 x 156 mm
Hardback: ISBN 1 874719 96 9 | GBP21.95 USD40.00
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To place an order for this title at a discount of 10%,
or to view/download ‘The Introduction’
please visit the new Greenleaf website at:
www.greenleaf-publishing.com
click on the book cover or ‘What’s New’
You can also request a review copy or inspection copy.
Allternatively, go to the dedicated book website at
www.makepovertybusiness.org
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Poor people in developing countries could make excellent suppliers,
employees and customers but are often ignored by major businesses. This
omission leads to increased risk, higher costs and lower sales.
Meanwhile, businesses are asked by governments and poverty activists to
do more for economic development, but their exhortations are rarely
based on a proper business case.
‘Make Poverty Business’ bridges the gap by constructing a rigorous
profit-making argument for multinational corporations to do more
business with the poor. It takes economic development out of the
corporate social responsibility ghetto and places it firmly in the core
business interests of the corporation, and argues that to see the poor
only as potential consumers at the bottom of the pyramid (BOP) misses
half of the story.
‘Make Poverty Business’ examines the successes, failures and missed
opportunities of a wide range of global companies including Wal-Mart,
BP, Unilever, Shell and HSBC when dealing with the poor and with
development advocates in the media, NGOs, governments and international
organisations. It includes a discussion on how to use a poverty
perspective to provoke profitable innovation - not only to create new
products and services but also to find new sources of competitive
advantage in the supply chain and to develop more sustainable,
lower-cost business models in developing countries.
‘Make Poverty Business’ will be essential reading for international
business managers seeking to increase profits and decrease risks in
developing countries, development advocates who seek to harness the
profit motive to achieve reductions in poverty, and academics looking
for practical strategies on how business can implement BOP initiatives
in developing countries.
Praise
Entertaining, well written and refreshingly free of management jargon,
this is an engaging contribution to the debate on development.
William Keegan, Senior Economics Commentator, The Observer
Make Poverty Business will revolutionise how people think about
corporate social responsibility. No CEO should be without this book.
Alex Singleton, Director-General, The Globalisation Institute
This is a savvy, eminently useful book that should be in the hands of
global business managers and development agency staff alike. Craig
Wilson and Peter Wilson go beyond the anecdotal evidence for tapping
the consumer and outsourcing potential of the poor. In clear,
no-nonsense language, they provide a roadmap of new angles, hidden
pitfalls, and profitable shortcuts. They blend their first-hand,
hard-won experience in developing nations with nuanced research by some
of the world's leading development thinkers. Page for page, this book
represents a very good deal - both for the poor harried managers in
today's globalizing enterprises, and for the poor themselves, who will
benefit from its impact.
Joseph S. O'Keefe, writer in residence, The Brookings Institution
Make Poverty Business will be read by business leaders, but it should
be read by everyone who cares about global poverty. It contains dozens
of specific, practical suggestions for corporate managers interested in
increasing the stability and profitability of their operations in poor
nations - and, quite remarkably, the authors make a solid, level-headed
case that their suggested business practices will reduce global poverty
and improve the reputation of global business. A must-read for
corporate managers and NGO leaders who realize that ethical business
can serve the best interests of all.
Michael Strong, CEO of FLOW, Inc., dedicated to "Liberating the
Entrepreneurial Spirit for Good"
Table of Contents
1 Introduction
2 What business can and can’t do for the poor
3 What is poverty? How many people are poor?
4 Poverty and inefficiency traps
5 Security and the poor
6 Partnering and co-operating to reduce poverty
7 Innovation for poverty reduction
8 Making the changes
9 Reputation and country risk
10 Next steps
About the authors
Craig Wilson and Peter Wilson are well placed to combine the best
insights from business strategy, political risk and economic
development and to discard the worst. Their combined experience
includes the World Bank, the International Finance Corporation,
McKinsey and the British Diplomatic Service and they have worked in
many of the world’s most challenging environments including Bangladesh,
East Timor, Indonesia, Kosovo and Sierra Leone. Their academic
backgrounds in development economics (Colombia and Oxford Universities)
and business strategy (INSEAD) are supplemented by real hands-on
experience of what works and what doesn’t for businesses and
development donors.
*********************************
To place an order for this title at a discount of 10%,
or to view/download ‘The Introduction’
please visit the newGreenleaf website at:
www.greenleaf-publishing.com
click on the book cover or ‘What’s New’
You can also request a review copy or inspection copy.
Allternatively, go to the dedicated book website at
www.makepovertybusiness.org
*********************************
Alternatively, please contact:
Jayney Bown
Greenleaf Publishing Ltd
Aizlewood Business Centre
Aizlewood's Mill
Nursery Street
Sheffield S3 8GG
UK
+44 (0)114 282 3475 - Telephone
+44 (0)114 282 3476 - Fax
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