Marketing and Conference Update from The Campaign for Museums - May 2006
In this issue:

*	Branding and Innovation in Marketing 

*	MGM Evaluation and Planning Seminar 

*	Plans for next Campaign for Museums Conference 

*	Some Other Marketing and Related Events and Conferences 

Branding and Innovation in Marketing Conference. A CD of the conference
contributions is now available from this successful Campaign for Museums
Conference held in NewcastleGateshead in March.  This has been sent free to
delegates; price to non-delegates is £10 - email your order here
[log in to unmask] <mailto:[log in to unmask]>
There is also a summary on the website www.campaignformuseums.org.uk
<http://www.campaignformuseums.org.uk> .
 
MGM Evaluation and Planning Seminar:  MGM will go out on a high this year
with a number of high profile events taking place over the Spring Bank
Holiday Weekend (see latest MGM Email Bulletin - if you are not receiving
this, please let us know).  We are now planning an Evaluation and Planning
Seminar in September in London to do exactly that - evaluate some of the
innovations this year and plan for next year.  This will be by invitation
and numbers will be limited.  If you would like to make a contribution to
the strategic development of Museums and Galleries Month for 2007 and 2008
by taking this part in this seminar, please let me know: email
[log in to unmask] <mailto:[log in to unmask]> .  
 
We will be producing another MGM News (printed version) and a Report - so I
am still looking for good pictures of events involving people in your
museums, galleries or at historic sites.  Please email as above.
 
Next Campaign for Museums conference:  Partly because of the MGM Seminar,
the next Campaign for Museums' marketing conference will now be in early
December in London.  If you have suggestions for major marketing issues
which would be of interest to the sector, please let me know.  More
information will in any case follow in September.
 
Some upcoming events:  In the meantime, here are some interesting marketing
related conferences and events happening over the next few months:
 
Wednesday 7 June - Fair Trade Study Day with ACE (Association of Culture
Enterprise) at the Walker Art Gallery Liverpool. Retailing with a conscience
is not only admirable and possible, but can be profitable also.  This study
day will show you the difference it can make, from the suppliers through to
the retailer's perspective - and it may be that as little as one range, or
one bay, in your shop can help to achieve this. Speakers include David
Fleming, Director, National Museum Liverpool and 

Jeremy Piercy, Shared Earth. T  01905 724734  |  F 01905 724744  E ac
<mailto:[log in to unmask]> [log in to unmask]; www.
<http://www.acenterprises.org.uk> acenterprises.org.uk

 

5-7 July 2006, Rotterdam; Agenda's 6th International Communicating the
Museum Conference: 'Building Partnerships: How to enlarge audiences'. The
leading international event for museum professionals involved in the world
of marketing and communication. Two full days of networking, learning,
debate and discussion set in stunning locations in Rotterdam. We already
have delegates coming from 18 countries from all over the world amounting to
well over 100 participants - check them out on line at
<http://www.agendacom.com/conference> www.agendacom.com/conference along
with the Programme and Registration.

 

19-21 July AMA Conference 2006 Wales Millennium Centre "Five Portions a Day"
The Arts Marketing Association believes that the quality of the relationship
between people and the arts is the key to achieving the right environment
for a vibrant cultural community.  This conference will challenge delegates
from across the cultural sector to focus on five portions that will provide
a balanced diet to ensure longevity and relevance for the arts.  Tel 01223
578078; e  <mailto:[log in to unmask]> [log in to unmask]
<http://www.a-m-a.co.uk> www.a-m-a.co.uk

 

29 September 2006 - London: Museums Association "Fast Forward:  Building a
susainable new media feature for UK Museums".  Success across the sector in
using technology is patchy and organsiational cultures must fandamentally
change in order for the potential of ICT and new media to be fully realised.
Speakers include Jonathan Drori, Culture Online and Jane Finnis, 24 Hour
Museum.  Tel. 020 7426 6940, e  <mailto:[log in to unmask]>
[log in to unmask] wwwmuseumsassociation.org

 

Wednesday 11th October 2006 Visitor Attractions Conference at the QEII
Conference Centre, London.This year's Conference is being presided over by
Sir Neil Cossons, Chair of English Heritage, and its programme has been
tailored based on your feedback from VAC 2005. The programme's key themes
are "Attracting Tomorrow's Customers" and "Improving the Attraction", with
specialist seminars focusing on the Cultural Olympiad, the Law and
Regulations, Gift Aid for Charitable Attractions as well as a fourth topic
to be driven by delegate interest.   Please visit the conference website at
<http://www.vac2006.co.uk/> www.vac2006.co.uk 

 

23-25 October 2006, Museums Association Conference BIC, Bournemouth The
Museum Association's annual conference and exhibition is the largest museum
and gallery event in the UK. Over 1,000 museum and gallery professionals
will come together to discuss the key issues affecting the sector and to
review the range of products and services from the country's leading
suppliers. Some marketing related workshops.  More information
www.museumsassociation.org <http://www.museumsassociation.org> 

 

If you know of interesting marketing conferences and seminars that you think
others would like to know about, please email me here and I will include
them in the next update.

 
Ylva French
Campaign for Museums
35-37 Grosvenor Gardens
London SW1W OBS
Tel. 020 7233 9796
Fax 020 7 233 6770
www.campaignformuseums.org.uk
 <http://www.mgm.org.uk/> www.mgm.org.uk 

 

Forwarded by CyMAL 

CyMAL's Current Awareness service uses the JISC mail list service. For
further information please go to:
<http://www.jiscmail.ac.uk/cgi-bin/webadmin?SUBED1=museums-info&A=1>
http://www.jiscmail.ac.uk/cgi-bin/webadmin?SUBED1=museums-info&A=1 

Current Awareness Service 
Welsh and English versions of the bulletin will remain separate in response
to requests from readers. 

Carol Whittaker AMA 
Museums Development Adviser 
CyMAL: Museums Archives and Libraries Wales 
Welsh Assembly Government 
01970 610 238   [log in to unmask] 
Any of the statements or comments made above should be regarded as personal
and not necessarily those of the National Assembly for Wales, any
constituent part or connected body.



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