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LIS-PUB-LIBS  January 2006

LIS-PUB-LIBS January 2006

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Subject:

CILIP WORKSHOP ~ MARKETING STRATEGY AND PLANNING FOR THE PUBLIC LIBRARY SECTOR - 25 JANUARY 2006, LONDON

From:

Jodie Angel <[log in to unmask]>

Reply-To:

Jodie Angel <[log in to unmask]>

Date:

Wed, 4 Jan 2006 14:48:13 -0000

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (166 lines)

MARKETING STRATEGY AND PLANNING FOR THE PUBLIC LIBRARY SECTOR - PLACES STILL REMAINING!		
25 January 2006, London
 
Marketing planning brings together many current library initiatives - including marketing strategies and community profiling practices.  It provides a framework for understanding users, developing value propositions and implementing these in an effective and efficient manner.   This activity is understood and devised within the context of performance measurement and the required development in visits, issues and enquiries.  Most importantly, all planning activity is fully costed so that return on investment can be recognised.

BENEFITS OF ATTENDING
This workshop will outline current best practice in marketing planning and show how this impacts on management practices both within library services and other organisations.

By the end of the event participants will have:
	identified why marketing planning is a key issue for public library services
	a detailed understanding of the marketing planning process
	a set of tools and techniques to use in marketing planning
	examined many examples of successful marketing planning in both the private and public sectors

WHO SHOULD ATTEND?
	senior managers who devise or influence  policy for their library service
	those who are expected, or are expecting, to make a significant input into any service plan
	staff looking for a way to integrate several marketing initiatives within general library planning

WORKSHOP LEADER: TERRY KENDRICK
Terry Kendrick originally trained as a librarian and after a career in Gloucestershire, Northumberland, Norfolk and Essex moved into marketing planning in 1987. Since then he has worked on marketing planning assignments in seventeen different countries for over fifty organisations - private and public sector.

PROGRAMME

9.15	Registration and coffee

9.45	Welcome and introductions

9.55	Planning for what? 
	Maximising value to users
	Maximising performance measures

10.15	The process of marketing planning 
	Ambition, market audit and understanding, marketing strategy development, implementation, feedback 

11.15	Coffee

11.30	Ambition, outcomes and impacts

11.45	Understanding the market for libraries
	Segmentation
	Community profiling
	Competitive arena	

12.45	Lunch

1.30 	Making strategic choices
	Marketing strategy to meet objectives and ambition
	The Directional Policy Matrix
	Value Propositions by segment

3.00 	Tea

3.15 	Implementing marketing strategy 

4.30	Discussion and close

PLACES ARE LIMITED TO:  16

FEES:
CILIP personal members: 
	195 plus VAT 229.13
CILIP institutional members: 
	235 plus VAT 276.13
Non members: 
	270 plus VAT 317.25

HOW TO BOOK:

TO MAKE A CONFIRMED BOOKING:
Please print out and complete the booking form below and return it by fax to the Training & Development Department on 020 7255 0561, or post to: Training & Development, CILIP, 7 Ridgmount Street, London WC1E 7AE

TO PROVISIONALLY BOOK A PLACE: 
To make a provisional booking simply telephone us on 020 7255 0560, textphone 020 7255 0505, email [log in to unmask] or visit this workshop's web page at:  http://www.cilip.org.uk/training/training/2006/mp/marketingplanningpls.htm                  

(Provisional bookings will be held for three weeks. A confirmed booking must be received within this period or your place may be lost.)

BOOKING FORM:

I would like to book a confirmed place on MARKETING STRATEGY AND PLANNING FOR THE PUBLIC LIBRARY SECTOR, 25 January 2006, London

Title: ____________  First name: _________________

Surname: ____________________________________

Job title: ____________________________________

Organisation: ________________________________

Address: ____________________________________

Town:________________  Postcode:______________

Email address: ________________________________

Tel___________________ Fax: __________________

Are you a CILIP member? 	YES __	  NO __             

Personal* __ Institutional __ Student** __ Unwaged __

* If you are a Personal Member, but your employer is paying, they will still be charged at Personal Member rate.
** The Student rate applies to personal payers only - but not if organisations are paying the fee


CILIP membership no:  __________________________	
			
Dietary/special requirements (sensory or physical)

___________________________________________

PAYMENT OF FEE:

Option 1: __	Please send an invoice 
(Your payment will be due within 30 days of the invoice date).

Please give invoice name and address if different from above:

Invoice Name________________________________________	
			
Invoice Address_______________________________________	

_____________________________________Postcode_________


Option 2: __	I enclose a cheque (payable to CILIP) for _______________ 

Please tick here if you require a receipt: __

Option 3: __	Please debit _________   to my credit card 

Credit card details:

Name of cardholder:_______________________

Card no: __________________________________

Expiry date: _________________________________

Signature: ___________________________________


PLEASE NOTE: cancellations received on the day will incur the full fee. If a cancellation is received in the seven working days prior to the event, 50% of the fee will be due.

CILIP keeps any personal information you supply for the purpose for which you have provided it.  It is not passed to other organisations unless this is made explicit when you supply it or if we are legally required to do so.  However the Institute may from time to time wish to send you information about other services or products it provides.

CILIP reserves the right to alter details or to cancel this event should the need arise. CILIP has provision for those in wheelchairs. Induction loops are also available.

CILIP, The Chartered Institute of Library & Information Professionals

Registered Charity no. 313014

Message sent by:

Jodie Angel
Events Assistant, Training & Development
CILIP
7 Ridgmount Street
London
WC1E 7AE

Telephone: 020 7255 0560
Fax: 020 7255 0561
Email: [log in to unmask]

Visit our web pages at: www.cilip.org.uk/training 

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