The following Press Release from WARC.com, announcing a new interface
plus new features such as Athens authentication, might be of interest to
members of this list.

 

 

 

Press Release

 

 

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WORLD ADVERTISING RESEARCH CENTER ANNOUNCES 

A MAJOR UPGRADE TO WARC.COM, ITS AWARD-WINNING INFORMATION SERVICE FOR
THE GLOBAL ADVERTISING, 

MARKETING AND MEDIA INDUSTRY

 

 

World Advertising Research Center (WARC) today announces the launch of
its latest version of WARC.com. Following an extensive programme of
research amongst subscribers and the wider marketing communications
industry, the site has been completely redesigned with a host of new
features delivering real productivity benefits for new and existing
customers alike.

 

Some of the more important developments are:

*       ATHENS authenticated access to WARC.com

*       A fresh new design which makes navigation easier throughout the
site

*       Eight new themed zones that highlight the latest additions in
key areas like brands, consumer insight, media and advertising

*       An improved search function making it much easier to refine
results, view summaries before selecting articles and link to related
topics

*       A powerful case studies search to pinpoint the case studies that
really match criteria selected

*       New content including Media FAQs, expert guides to media
strategy, planning and execution

 

Speaking about the new site WARC Managing Director, Robin Sutton, said:
"We've listened carefully to our users to find out how they want
WARC.com to work best for them. The new site represents a major
investment to turn our customers' wishes into reality and the reception
to the beta version has been fantastic. It's clear that WARC.com is now
a world-class information service and is cementing its position as an
essential business tool for the leading players in the global
advertising industry."

 

Matt Holland, Subject Librarian at Bournemouth University, supporting
Bournemouth Media School, commented after seeing the new version for the
first time:

"This is a revelation; it's really clear and very usable. The click
through from the subject tabs and advanced search is a real improvement
on the previous interface. I think you have managed to achieve
browsability and searchability. Very happy with this as it is much more
intuitive."

 

WARC.com is used regularly by more than 30,000 people working in
advertising, marketing, media and market research organisations in over
80 countries around the world.

 

ENDS

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Note for Editors

 

The World Advertising Research Center (WARC) is a leading provider of
information and statistics on all topics of importance to the marketing
communications, media and advertising industries - worldwide. Major
publications include Admap Magazine, Market Leader, the International
Journal of Advertising and the highly regarded series of Pocketbooks
which provide essential facts and statistics on all aspects of
marketing.

 

WARC has also invested substantially in creating www.warc.com
<http://www.warc.com/> , a groundbreaking database of marketing
communications content from around the world including material from the
American Association of Advertising Agencies, the Advertising Research
Foundation, the Institute of Practitioners in Advertising in the UK,
ESOMAR (European Society for Opinion and Marketing Research) and many
other leading sources. Warc.com has become a key business tool for the
world's leading advertising and media agency groups, advertisers and
media owners.

 

WARC.com has twice been winner of the Data Publishers Association (DPA)
award for best online research product.

 

Contact details

 

For further information about this press release and The World
Advertising Research Center contact:

 

Anna Lister Cheese, World Advertising Research Center, PO Box 69,
Henley-on-Thames, Oxfordshire RG9 1GB, UK

 

Telephone:        +44 (0)1491 418 645

Fax:                  +44 (0)1491 418 600

Email:                [log in to unmask]

 

 

Anna Lister Cheese 
Market Development Manager, WARC.com 
  
World Advertising Research Center
Farm Road, Henley-on-Thames, Oxon.  RG9 IEJ 
Tel: +44 (0)1491 418 645 - direct line
Tel: +44 (0)1491 411 000 - switchboard
Fax: +44 (0)1491 418 600
E-mail: [log in to unmask] <mailto:[log in to unmask]> 
Web: www.WARC.com <http://www.warc.com/>