NEW AUDIENCES, DIFFERENT RESEARCH? - MOVING INTO 21ST CENTURY VISITOR STUDIES
Visitor Studies Group Spring Event & AGM
13 February 2007 at the British Library 10 am - 4.00 pm
Speakers include:
Annabelle Phillips, MORI
Susie Fisher, Susie Fisher Group
Jess Tyrell, Germination
Theano Moussouri, UCL & Audience Focus
Jane Richardson, the British Library
As museums, galleries and visitor attractions increasingly attempt to find ways to broaden the range of their audiences, visitor researchers alongside marketing professionals, curators and learning teams, face new opportunities and challenges in their work.
Are well-established methodologies still appropriate when we try to engage new or hard-to reach audiences, or do we need to think more creatively about models of evaluation? What are the benefits and challenges with new approaches, and how do we find a balance between evaluation & research in this context?
A range of well-known experts will discuss the latest trends and current dilemmas in visitor research and evaluation and give examples of their current work.
This event is ideal for Museum Directors, Marketing Managers, Audience Development Managers, professional visitor researchers and students in the field.
The VSG AGM will form part of this event.
Registration fee:
VSG Members £65/Student members £35
Non members: £85/Student non members £45
Registration Fee includes morning tea & coffee, lunch, and a glass of wine
Please complete the attached Registration Form and return to the address below, or one can be sent to you on request.
Mary Phelps,
VSG Administration, 22 Church Avenue, London SW14 8NN
Tel: 020 8392 2357 e-mail: [log in to unmask]
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