Thank you to those who reminded me that Aacorn doesn't allow attachments. Here is the table of contents for the special issue of the Journal of Business Strategy on arts-based learning in business, vol. 26, no. 5.
Journal of Business Strategy
September-October 2005
Special Issue on Arts-based Learning in Business
Table of Contents
Editors' Note
Harvey Seifter and Ted Buswick
Why is there a special issue on arts-based learning for business? The guest editors summarize the reasons and offer an introduction to the content.
Surfacing Creativity through the Arts: A Short Interview with Terry McGraw
Harvey Seifter
McGraw-Hill has been a pioneer in the use of arts-based learning, and a leading supporter of the arts themselves. Harold G. (Terry) McGraw, Chairman and CEO of The McGraw-Hill Companies, explains how McGraw-Hill uses arts-based training as part of an overall corporate strategy to help "surface creativity."
The View from the Trenches: An Interview with Harvey Seifter and Tim Stockil
Lois Bartelme
The Arts & Business Council of Americans for the Arts in the U.S. and Arts and Business in the UK have been global leaders in bringing artists and their work into corporations to improve skills, initiate change, and improve productivity. The champions of this process from both organizations discuss the rapid growth of arts-based learning in business, citing recent examples and current trends.
Solving Business Problems through the Creative Power of the Arts: Catalyzing Change at Unilever
Mary-Ellen Boyle and Edward Ottensmeyer
The Catalyst program at three Unilever divisions in the UK is among the longest-running, most extensive and successful arts-in-business programs. The authors discuss Catalyst and its effects on Unilever with James Hill, the corporate leader who initially championed the program and continues to be a leading supporter.
Seeing Your Audience through an Actor's Eyes: An Interview with George Stalk
Ted Buswick
An exceptionally busy international consultant who gives speeches regularly is brought into an intensive training program to improve his already strong relationship with his audiences. The result was surprising, as he benefited in more ways than he expected. This article discusses the benefits of theatrically-based learning for executives.
The Quality Instinct: How an Eye for Art Can Save Your Business
Maxwell Anderson
The ability to recognize quality can affect many areas of a business, and the development of a Quality Instinct can be bred through a self-organized program in visual literacy. From training the eye through the use of fine art, the skills can then be transferred into business (and other areas of life).
Playing to the Technical Audience: Evaluating the Impact of Arts-Based Training for Engineers
John Osburn and Richard Stock
The Cooper Union for the Advancement of Science and Art is successfully training engineering students using performance techniques drawn from the worlds of dance, theater, and music. The program also has taken the evaluation of results beyond the collection of anecdotes. The success of the program has led to the process being carried to the business community.
The Behaviors of Jazz as a Catalyst for Strategic Renewal and Growth
Michael Gold and Steve Hirshfeld
Jazz improvisation has often been cited as a valuable metaphor for contemporary business, but the parallels run deeper. Jazz Impact contributes to business improvement by helping businesses understand five behaviors-passion, autonomy, listening, risk and innovation-which are essential to both realms.
The Play's the Thing: Using Interactive Drama in Leadership Development
Robert Steed
Theater is used in business-learning situations more than any other art form. This article discusses a use much richer than most. By learning the behaviors of people within a group, Performance Plus ... develops a scenario to be played before those people, with ample time given for discussion. Speaking from 17 years of experience, the author provides case studies that explain the reasons for continued success.
Entrepreneurs: The Artists of the Business World
Kevin Daum
This article looks at two successful entrepreneurs and how they've used their arts experience to help manage their own businesses; then examines the parallels between the two fields. Much more investigation needs to be done, which may well be stimulated by this introductory look at the similarities between entrepreneurs and artists.
International Opportunities for Artful Learning
Lotte Darsų
In the past few years, many groups and individuals in business, academia, and the arts have developed programs to bring artists and their ideas together with business for mutual gain. This article takes a look a number of prominent programs in North America and Europe, thereby providing possibilities for additional learning by businesspeople who want to know more about this field.
It Takes Two to Tango
Michael Spencer
One of the leading causes of failure in arts-business learning relationships is misunderstanding over matters as simple as language or as complex as behavior patterns. Before business brings in the arts, it's wise for both sides to recognize the need to define ground rules, while maintaining the flexibility to respond to the unexpected.
Annotated Bibliography
Ted Buswick & Harvey Seifter
In a relatively new field like arts-based learning in business, a broad-based bibliography of potential readings has special value. Therefore, the editors invited those already working in arts and business to submit what they consider to be the most valuable sources for business readers and say why they recommend them. This annotated bibliography compiles the recommendations of 40 experienced practitioners and researchers.
Sincerely,
Ted
__________________________________________
Ted Buswick
Oral Historian and Archivist
Director of Publications: The Strategy Institute
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