This is the table of contents of the special issue on:
“Bridging the Gap between Academic Research in Marketing and Practitioners’
Concerns”
edited by
Albert C. Bemmaor and Philip Hans Franses
to appear in Applied Stochastic Models in Business and Industry (Wiley)
as a single double-issue (180 page long): Vol. 21, Nos. 4/5, 2005.
One can order individual copies of the special issue by sending a
message to the following address:
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The papers will appear in full text in EBSCO data bank (Business Source
Premier)
six months after the date of publication (August or October 2005). .
[1] “The Diffusion of Marketing Science in the Practitioners’ Community:
Opening the Black Box“ By Albert C. Bemmaor and Philip Hans
Franses
[2] “Market Segmentation for Customer Satisfaction Studies via a New Latent
Structure Multidimensional Scaling Model”
By Jianan Wu and Wayne DeSarbo
Comment By Donald Falkinburg
Comment By Rinus Haaijer and Edward Rosbergen
Comment By Philip Hendrix
Rejoinder By Jianan Wu and Wayne DeSarbo
[3] “Current Issues and a “Wish List” for Conjoint Analysis”
By Eric Bradlow
Comment By Jordan Louviere
Comment By Jay Magidson and JeroenVermunt
Comment By Bryan Orme
Comment By Joffre Swait
Rejoinder By Eric Bradlow
[4] “ Spatial Models in Marketing Research and Practice”
By Bart Bronnenberg
Comment By Thomas Eagle
Comment By Paul Markowitz
Rejoinder By Bart Bronnenberg
[5] “Advertising Response Models with Managerial Impact: An Agenda for the
Future”
By DemetriosVakratsas
Comment By Tim Ambler
Rejoinder By Demetrios Vakratsas
[6] “The Implementation Challenge of Pricing Decision Support
Systems for Retail Managers” By Alan Montgomery
Comment By Suzanne Valentine and Krishna Venkatraman
[7] “Retail Assortment, Shelf and Stock-out Management: Issues,
Interplay and Future Challenges” By Katia Campo and Els Gijsbrechts
Comment By Henk Gianotten
Comment By Gilles Gros
[8] “The Proper Interpretation of Sales Promotion Effects:
Supplement Elasticities with Absolute Sales Effects”
By Harald Van Heerde
Comment By Eijte Foekens
Comment By Tom Wilms
Rejoinder By Harald Van Heerde
[9] “Measuring Short- and Long-run Promotional Effectiveness on Scanner Data
Using Persistence Modeling”
By Marnik Dekimpe, Dominique Hanssens,
Vincent Nijs, and Jan-Benedict
Steenkamp
Comment By Jean-Bernard Kazmierczak
Rejoinder By Marnik Dekimpe, Dominique Hanssens, Vincent Nijs, and Jan-
Benedict Steenkamp
[10] “Market Response Models and Marketing Practice”
By Dominique Hanssens, PeterLeeflang and
Dick Wittink
Comment By Douwe Rademaker
Comment By Jorge Silva-Risso
Rejoinder By Dominique Hanssens, Peter Leeflang and Dick Wittink
[11] “Lessons From the Front Line: Two KeyWays in Which the Internet has
Changed
Marketing Forever” By Xavier Dreze .
Comment By Daniel Kaye
[12] “The Effect of Survey Measurement on Respondent Behavior”
By Vicki Morwitz
Comment By Herbert Sorensen
[13] “The Value of Simple Models in New Product Forecasting and Customer
Base Analysis”
By Peter Fader and Bruce Hardie
Comment By Mitchell Barns
[14] Biographies
[15] List of reviewers
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