And corporate sites are often strongly influenced by corporate design
guidelines so maybe we should be looking at the sex of the marketing
managers, CEOs etc rather than the designers themselves who are often
too constrained to have much impact on the final look and feel.
Simon
Simon Brookes [eMarketing Consultant]
H E A D S C A P E
Web: strategy, usability, design, development, marketing.
www.headscape.co.uk
t: 01730 818253 | m: 07879 688796
-----Original Message-----
From: Managing an institutional web site
[mailto:[log in to unmask]] On Behalf Of Felix Power
Sent: 10 August 2005 12:58
To: [log in to unmask]
Subject: Re: Another bit of web research!
It seems very odd to decide what is 'male' or 'female' from 60 personal
web
pages and then try to apply the same criteria to work related web sites.
The article describes what is considered 'male' and many of the points
are
those I would suggest to non-designers trying to design a reasonably
professional web site. e.g. keep the number of colours down, use a
conventional font, perhaps a bit boring but safe. The article doesn't
describe the 'female' website (disappointing!) so I can only assume it
is
the opposite of the 'male'. Colourful, a bit messy looking, jolly fonts,
interesting graphics.
Have the men and women have created their personal websites for
different
purposes? Are the men putting more professional related information up
(e.g. CVs) than women? Whatever sex the designer, they are likely to
choose
an appropriate style for the information they are presenting. So maybe
the
difference is in the information not the design.
Felix Power . .
Learning Technology Consultant /##.,.##\
University of Hertfordshire #### ######
http://www.studynet.herts.ac.uk/ ###@ @###
[log in to unmask] ##/ Y \##
01707-286097 x3097 ` - '
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