Data Shaping Solutions will present a seminar on click fraud in February
2006, in Seattle. The presentor, Dr. Granville, is the top expert in click
fraud detection. Exact location and time are not yet determined. If you
would like to participate, please contact us at [log in to unmask],
with "click fraud seminar" in subject line. The fee is $495 for the one-day
How to Address Click Fraud in Pay-Per-Click Programs
The problem of click fraud and non valid clicks is nearly as old as
paid-per-click advertising. Only recently has it been acknowledged by major
search engine companies. It represents the most serious threat to the online
advertising industry. Although there is no formal definition to click fraud,
a good description can be found at datashaping.com/security.shtml.
We review various state-of-the-art solutions to address click fraud in
pay-per-click programs, including proprietary IP blacklists, entrapment,
ad-hoc design of experiment and detection of false positives. Our core
contribution is a scoring system tied to the advertiser's ROI and matching
conversion rate distributions.
New original fraud cases will be discussed, including impression and ad
relevancy fraud, automated clicks from shareholders and political activists,
and accidental click fraud generated by email spammers.
Vincent Granville, Ph.D.
C.E.O and President
Data Shaping Solutions, LLC
[log in to unmask]