Daw'r canlynol o wefan sy'n rhoi cyngor ar... wefannau.
"The two main approaches to launching a site outlined above can be a called
a 'soft' launch and 'hard' launch. With a soft launch you are much more
understated and subtle about releasing your product. There are many reasons
why you might want to do this: you may still be developing the full product
offering and want to save your marketing spend until it is all ready, you
may want to get user feedback before any serious marketing effort or you may
be afraid that a big marketing splash would topple your technical
infrastructure. The hard launch can follow on from the soft launch once you
are confident that everything is in place, working and performing as best it
can.
There is a grave danger that if you hard launch without a soft launch
period, even if only a few days, you risk generating a lot of negative press
and disappointed customers. It is easy to see why people want the hard
launch as soon as possible to gain market share, not to 'miss the boat' and
to raise their profile as much as they can."
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