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From: Grütter Thomas <[log in to unmask]>
PETER LANG - European Academic Publishers
are pleased to announce a new book by
Niamh O'Mahony
GERMAN-IRISH CORPORATE RELATIONSHIPS
The Cultural Dimension
Oxford, Bern, Berlin, Bruxelles, Frankfurt am Main, New York, Wien,
2004. 352 pp., 4 fig., 24 tables
German Linguistic and Cultural Studies.
Vol. 15 General Editor: Peter Rolf Lutzeier
ISBN 3-03910-161-7 / US-ISBN 0-8204-6971-8 pb.
sFr. 85.- / E* 58.- / E** 54.20 / £ 38.- / US-$ 64.95
* includes VAT - only valid for Germany and Austria
** does not include VAT
The book addresses the question of whether, in an age of
internationalisation and globalisation, cultural differences are still
relevant to German-Irish corporate relationships?
The first three chapters establish the theoretical framework for the
analysis by exploring the notion of culture, profiling the business
cultures of both countries, and examining existing approaches to the
study of parent company-foreign subsidiary relationships. In the
following three chapters, using interviews carried out with two sample
groups (fifteen German parent companies and fourteen of their Irish
operations; seven Irish parent companies and nine of their German
operations), the parent companies in both groups are examined to see
whether they demonstrate characteristics which are in keeping with
their national business cultures. Their foreign operations are then
analysed as is the parent company-foreign subsidiary relationship to
determine whether any parent company influences are visible. The
general approaches adopted by the two groups of parent companies to
their foreign operations are compared and contrasted. Finally
differences in national attitudes and values are identified and their
impact assessed.
Contents:
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Culture and the cross-national context - German and Irish business
culture compared and contrasted - Parent company-foreign subsidiary
relationships - The methodology adopted for the empirical survey -
German parent companies and their Irish operations (Sample Group A):
evidence from the interviews - Irish parent companies and their German
operations (Sample Group B): evidence from the interviews - Cultural
differences between the Irish and the Germans: evidence from the
interviews - German-Irish corporate relationships: the cultural
dimension.
The Author:
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Niamh O'Mahony was born in Cork, Ireland, in 1968. She has a BA (Hons)
Degree in French and German from University College Cork (1990) and an
MBA from Cardiff Business School (1991). She was a European Account
Executive with part of the Jefferson Smurfit Group plc in North Wales
(1991-1993). She received an MA in Translation Studies from University
College Cork (1994) and a PhD from Aston University (2000). Since 1996
she has been a Lecturer in German for Business at the School of
Languages & European Studies, Aston University, Birmingham.
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