Apologies for cross posting…

 

Strategic Management Workshop

Brand Development and Management

 

A 24-hour residential workshop for senior Marketing Managers and
Directors in publishing organisations

London, Tuesday 30 November – Wednesday 1 December 2004

Tutor: Suzanne Livingstone, Strategy Consultant, Wolff Olins
Supported by: Melinda Kenneway, Marketing Director, Oxford University
Press


Overview

There are enormous changes and opportunities in the journals market,
some of which could revolutionise the world of academic publishing.
Branding can be used to give publishers and associations strategic
clarity and to provide a visual presence to help them stand out from the
crowd. More than simply a logo or strap line, branding is increasingly
about ideas as well as products, and reviewing and developing brands to
their full potential is a complex and specialist business. 

This 24-hour residential workshop will give you the rare opportunity to
learn key branding principles from one of the world’s most influential
branding agencies – Wolff Olins – who have developed brands for the
Samaritans, Tate Modern, First Direct, Heathrow Express and BT.  They
are probably best known for their creation of the ‘Orange’ mobile phone
brand, which helped build a $40 billion business within six years.  The
course tutor is a Strategy Consultant with Wolff Olins and specialist
areas include arts, culture and professional services.   

The course will give delegates the opportunity to learn key principles
and best practice in brand development and management. The programme
will include several case studies and group exercises to enable
delegates to apply those concepts and techniques most relevant to their
own situation – whether that be the launch of a new journal,
repositioning of a title or list, or a review of your organizational
brand.

 

Course Focus

*         Understanding the growing importance of brands in today’s
market

*         Brand theory and application 

*         How to develop and manage brands to gain competitive advantage


*         Brand expression – utilising logos and imagery to convey your
product/corporate values 

*         Planning and implementing a brand launch 

 

Who should attend?

This workshop is for Directors and Marketing Managers who want to gain
an understanding of how to develop and manage their brands at both
corporate and product level.

This workshop is a valuable opportunity for senior managers to focus on
specific areas of management strategy, learn from experts and discuss
ideas with other delegates.

 

Please see  <http://www.alpsp.org/training/tJOP060404.htm>
www.alpsp.org/training/tBDM301104.htm for full programme details.

Venue: 

The Novartis Foundation

41 Portland Place

London, W1B 1BN 

Further information: 

Lesley Ogg, Events Coordinator

email:  <mailto:[log in to unmask]> [log in to unmask]

tel: +44 (0) 1245 260571

Course Fees 
24-hour Residential in London, starting with dinner on the evening of
day one and concluding at 5pm the following day.  Course fees include
dinner and overnight accommodation. 
ALPSP members £495, Non-members £595 (ex VAT) 



Many thanks

 

Laura Cox

(For ALPSP)

Managing Director 

Frontline Global Marketing Services Ltd

4 Richmond Road

Towcester

NN12 6EX

 

Tel: +44 (0) 1327 359298

Fax: +44 (0) 20 8043 0310

Web:  <http://www.frontlinegms.com> www.frontlinegms.com

Email:  <mailto:[log in to unmask]> [log in to unmask]