In message
<[log in to unmask]>, Geoff
Scott <[log in to unmask]> writes
>While at Acxiom (see previous email from me) we manage the DMA's data
>as well as being members of the DMA and I was responsible for our
>systems that managed data for the TPS, MPS, Baby MPS and FPS. But I
>don't believe there were plans for an EPS (or email preference service)
>with any supporting regulations. Has anybody heard any different?
There is no need for an EPS, because sending unsolicited email is
entirely not allowed. So you don't have to keep a list of people to whom
you can't send it, because *everyone* [1] is by default on such a list.
Of course, you can ask people if they'd like to join an email list, and
you are welcome to email such persons as agree, as much as you want. But
those emails are not "unsolicited", are they?
An Email Preference List would be rather like a Burglary Preference
List. Householders could add their names to a list, which would be
consulted by burglars before they set out each evening. And the
likelihood of the burglars paying attention to such a list, is much the
same as spammers. Indeed, those on the list clearly have a good reason
for being on it, so let's "do" them first...
[1] Except perhaps a few role-based addresses like "sales@"
--
Roland Perry
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