MARKETING -GIVES YOUR LIBRARY WINGS!
** APOLOGIES FOR CROSS-POSTING **
WEDNESDAY 16TH JULY, SWANSEA
Career Development Group Wales
Seminar room, University of Wales Swansea
How to get there: http://www2.swan.ac.uk/maps/index.htm
Time: 11.00am to 4.30 pm.
If you would like to attend please return the booking form below.
PLEASE NOTE PLACES ARE LIMITED SO BOOK EARLY
-a workshop with Antony Brewerton
-a Career Development Group Wales event-
-at the University of Wales Swansea-
-on Wednesday 16 July 2003-
Do you think marketing is all about selling something to someone
who doesn't really want it?
Do you think PR is for the likes of politicians and pop stars
but not for you?
Well think again.
During his workshop, Antony Brewerton will explore why we all
need to be involved in marketing the Library, its services and
ultimately ourselves. He will consider the theories behind
marketing and lead a workshop exercise to help you discover what
effective and efficient marketing strategies can work for you ...
and give your library wings!
ANTONY BREWERTON
Antony is Subject Team Leader (Arts, Social Sciences & Health
Care) at Oxford Brookes University Library. He was previously
at the University of Reading where (amongst other things) he co-
ordinated Library PR and compiled the Library's successful entry
in the LA/TC Farris Publicity and Marketing Awards. He has
written and lectured on the image of librarians/the marketing of
library services and was the Library Association's National
Academic Co-ordinator for the last National Libraries Week.
Most importantly, he is the Convenor of the Oxford Brookes
University Library Marketing Group, the Group that has just won
the CILIP: Chartered Institute of Library and Information
Professionals/Emerald Public Relations and Publicity Award for
a "promotional campaign with a budget under £500" for its
imaginative Inspiration Campaign
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BOOKING FORM
Please reserve a place for me at MARKETING - GIVE YOUR LIBRARY WINGS on
Wednesday 16th July
2003.
Cost of Course:
Non Career Development Group members: £40 + VAT (17.5%) = £47.00
Career Development Group (quote CILIP membership no.) members: £30 + VAT
(17.5%) = £35.25
Concessions:
-Career Development Group (quote CILIP membership no.) members who pay for
themselves (not payed for by their employer): £10
+ VAT (17.5%) = £11.75.
-FREE places are availabe for library school student and the unwaged.
Contact Neil Smyth for further information.
Please make your cheque payable to Career Development Group Wales.
PLEASE PRINT ALL CONTACT DETAILS (or return by e-mail: [log in to unmask])
Name
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Contact Address
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Telephone Number
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Email Address
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Have you any special access requirements? YES/NO
If yes, please state
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Please return this booking form by Friday July 4th 2003:
Neil Smyth
Library & Information Services
University of Wales Swansea
Singleton Park
Swansea
SA2 8PP
Fax: (01792) 295851
E-mail: [log in to unmask]
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