>Actually this is the so-called Kuleshov effect (after the director Lev
>Kuleshov)
The second part of Dan's query certainly is, but I don't think the example
of the ambiguous "rabbit-duck" is the same thing as the Kuleshov effect
(which requires the juxtaposition of two images; i.e., editing). The rabbit-
duck is more based in perceptual interpretation of "ambiguous" figures a la
Gestalt psychology (such as figure-foreground ambiguity, etc.) and also
shows up in Wittgenstein's PI somewhere (but I'm not a Wittgenstein expert
by any means!).
Hope that helps some.
-James Fiumara
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