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Subject:

Re: Achieving Modal Shift - Market Research

From:

Todd Alexander Litman <[log in to unmask]>

Reply-To:

Todd Alexander Litman <[log in to unmask]>

Date:

Mon, 11 Aug 2003 07:53:08 -0700

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (116 lines)

You will find information on many strategies to reduce automobile travel 
and encourage transit use in our Online TDM Encyclopedia, with information 
on how to evaluate their effectiveness. In particular, see  the following 
chapters:

Transit Improvements (www.vtpi.org/tdm/tdm47.htm)
Transit Encouragement (www.vtpi.org/tdm/tdm112.htm)
TDM Programs (www.vtpi.org/tdm/tdm42.htm)
CTR Programs (www.vtpi.org/tdm/tdm9.htm)
Address Security Concerns (www.vtpi.org/tdm/tdm37.htm)
Transit Evaluation (www.vtpi.org/tdm/tdm62.htm)

Best wishes,
-Todd Litman


At 03:28 PM 8/11/2003 +0100, Alan P Howes wrote:
>[NB - This message sent from my home email [log in to unmask]]
>
>I'm looking for help - again.
>
>Colin Buchanan & Partners have recently won a contract from the
>HiTRANS consortium to review research into what will get people out of
>cars and onto public transport. The title of the project is "Research
>into Qualities required by Citizens to deliver High Quality Public
>Transport".
>
>We are not, at this stage, being asked to DO any original research,
>but to collect, collate, review and summarise relevant previous work.
>
>The HiTRANS partner cities are Edinburgh (Scotland), Newcastle and
>Sunderland (England), Stavanger and Oslo (Norway), Århus (Denmark) and
>Helsingborg (Sweden) - all cities of 100,000 to 500,000 population
>bordering the North Sea.  Several are thinking of installing LRT /
>tram systems, or extending existing ones.
>
>So what I am primarily looking for is pointers to research in which
>people (primarily, but not exclusively non-Public Transport users)
>have been asked what is needed in terms of a quality public transport
>system to get them to use it rather than their car. Secondary issues
>include -
>
>- How important they perceive transport to be relative to other issues
>   (e.g. crime, education, health),
>- How well they think public transport performs relative to other
>   service industries,
>- Attitudes towards specific modes (particularly the old bus vs. LRT
>issue),
>- Attitudes towards personal safety and security issues,
>- Social exclusion issues.
>
>And we are also interested in before-and-after surveys - though the
>emphasis of our research is on what people SAY (SP) rather than what
>they DO (RP).  Nevertheless, if there is anything good and
>quantifiable out there on whether / to what extent people DO what they
>SAY, we would like to see it.
>
>The other issue which is relevant is "sticks versus carrots" -
>attitudes to sticks seem to differ within the partner group (at least
>among the politicians).
>
>We will be reviewing the research fairly rigorously to ensure that any
>conclusions are well supported by the data.
>
>So any suggestions of specific research, or where to look for it,
>would be most welcome. We are interested primarily in examples
>relevant to the HiTRANS partners - so probably not research that
>focuses exclusively on rural areas, or perhaps large conurbations
>either. Obviously European examples are likely to be of prime
>interest, but also quite possibly North America, Australia, and New
>Zealand.
>
>All contributions gratefully received!
>
>Incidentally, this is just one of five research strands being pursued
>by the HiTRANS consortium - for more info, see www.hitrans.org
>
>--
>Alan Howes
>Associate Transport Planner
>Colin Buchanan and Partners
>4 St Colme Street
>Edinburgh      EH3 6AA
>Scotland
>email:  [log in to unmask]
>tel:      (0)131 240 2892 (direct)
>            (0)131 226 4693 (switchboard)
>fax:     (0)131 220 0232
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>_______________________________


Sincerely,
Todd Litman, Director
Victoria Transport Policy Institute
"Efficiency - Equity - Clarity"
1250 Rudlin Street
Victoria, BC, V8V 3R7, Canada
Phone & Fax: 250-360-1560
Email: [log in to unmask]
Website: http://www.vtpi.org

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