JiscMail Logo
Email discussion lists for the UK Education and Research communities

Help for GEM Archives


GEM Archives

GEM Archives


GEM@JISCMAIL.AC.UK


View:

Message:

[

First

|

Previous

|

Next

|

Last

]

By Topic:

[

First

|

Previous

|

Next

|

Last

]

By Author:

[

First

|

Previous

|

Next

|

Last

]

Font:

Proportional Font

LISTSERV Archives

LISTSERV Archives

GEM Home

GEM Home

GEM  2003

GEM 2003

Options

Subscribe or Unsubscribe

Subscribe or Unsubscribe

Log In

Log In

Get Password

Get Password

Subject:

Fwd: Re: Getting the message across?

From:

Martin Bazley <[log in to unmask]>

Reply-To:

Martin Bazley <[log in to unmask]>

Date:

Fri, 16 May 2003 10:54:08 +0100

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (90 lines)

I thought I would forward my reply, originally sent only to Jane, as it
supports what Robin has just said in his message to the list.

Martin


>Date: Fri, 16 May 2003 09:39:20 +0100
>To: Jane Fisher <[log in to unmask]>
>From: Martin Bazley <[log in to unmask]>
>Subject: Re: Getting the message across?
>
>Hello Jane
>
>I have not found email a very effective way of marketing to (new)
>teachers, for a number of reasons:
>1.  As you say it is difficult to garner lists for e.g. a whole LEA
>2.  Even if you do, many of those email addresses will have been assigned
>by the LEA or some agency working on their behalf, and a fair proportion
>of teachers on the list probably don't even know they have an email address.
>3.  Checking work email is not a high priority for most teachers, and when
>they do get around to it, they are quite likely to delete messages that
>look like circulars/advertising
>4.  With the advent of grids for learning and other initiatives, many
>teachers are having their emails changed for them by the school/borough,
>and in some cases they are still not clear how to actually access them.
>
>Although not very effective for Marketing to cold contacts, I think email
>can be effective as a means of Communicating with existing
>contacts.  Rather than mailing around a generic list provided by the LEA,
>therefore, it may be better to consider adding an email service to your
>website that teachers can subscribe to, or be subscribed to if they give
>their permission (data protection act) when you contact them for other
>reasons.
>
>You can buy in email alert systems, or just do it in house, they are not
>that difficult to do and I would imagine others on this list will have
>experience of setting one up.  You could also try emailing the elearning
>group list at [log in to unmask] for help on that.
>
>This kind of system takes a bit of setting up, but pays for itself in the
>long term, as you know that the teachers and others subscribed to it are
>at least 'warm' contacts, probably using their home emails which are less
>likely to change and who can always unsubscribe if they want to.  You can
>email them perhaps once every term or couple of months with events, asking
>for feedback on your latest plans, etc
>
>Hope some of that's useful
>
>Martin
>
>
>At 09:04 16/05/03 +0100, you wrote:
>>Hi,
>>
>>Can anyone share with me the best way to market museum education programmes
>>to schools?
>>
>>Apart from the usual way of using the schools mailing service and having
>>'twilight sessions', I have been trying to access teachers through emailing
>>them.  However, the LEA that I approached for a list, thought it a great
>>idea in principle but haven't got round to doing it yet.  Has anyone else
>>used this as a form of marketing and was it successful, or am I barking up
>>the wrong tree here?
>>
>>Also, I would like to sincerely thank everyone who kindly answered my plea
>>about archaeology activities in the gallery.  I had a great response and
>>received plenty of food for thought.
>>
>>Thanks list.
>>
>>Best wishes.
>>
>>Jane Fisher.
>
>------
>Martin Bazley
>ict4learning.com
>Educational ICT consulting
>07803 580 727
>http://www.ict4learning.com
>
>

------
Martin Bazley
ict4learning.com
Educational ICT consulting
07803 580 727
http://www.ict4learning.com

Top of Message | Previous Page | Permalink

JiscMail Tools


RSS Feeds and Sharing


Advanced Options


Archives

March 2024
February 2024
January 2024
December 2023
November 2023
October 2023
September 2023
August 2023
July 2023
June 2023
May 2023
April 2023
March 2023
February 2023
January 2023
December 2022
November 2022
October 2022
September 2022
August 2022
July 2022
June 2022
May 2022
April 2022
March 2022
February 2022
January 2022
December 2021
November 2021
October 2021
September 2021
August 2021
July 2021
June 2021
May 2021
April 2021
March 2021
February 2021
January 2021
December 2020
November 2020
October 2020
September 2020
August 2020
July 2020
June 2020
May 2020
April 2020
March 2020
February 2020
January 2020
December 2019
November 2019
October 2019
September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
2006
2005
2004
2003
2002
2001
2000
1999
1998


JiscMail is a Jisc service.

View our service policies at https://www.jiscmail.ac.uk/policyandsecurity/ and Jisc's privacy policy at https://www.jisc.ac.uk/website/privacy-notice

For help and support help@jisc.ac.uk

Secured by F-Secure Anti-Virus CataList Email List Search Powered by the LISTSERV Email List Manager