From: McNee Fiona
[log in to unmask]
To: J Armitage
Sent: 19/02/03 23:31
Subject: RE: SMS Meets TV report online
The report's pretty big but here's the opening para and a web link:
Van Dusseldorp & Partners 2nd SMS Meets TV Seminar
Although no one predicted it, from MTV Netherlands' interactive video
clip channel, TMF, to the globe-straddling reality show format, Big
Brother, the new interactivity between viewer and producer offered via
something as simple, yet as ubiquitous, as text messaging on a mobile
phone, has rapidly become everyone's - from mobile operator to
broadcaster - favoured new revenue super-generator and grand architect
of customer loyalty. But beyond the hype, what are the hard facts about
SMS/TV interactivity? Is there money to be made? Is it a fad? Where are
the advertisers? How will the value chain be structured? Away from the
spin and hype, a group of industry leading broadcasters, aggregators,
mobile operators, software developers and others gathered at the Dom
Pedro Hotel in the Portuguese capital to hear frank and revealing
presenters discuss the possibilities - and challenges - of SMS/TV
interactivity.
http://www.smsmeetstv.com/
Fiona McNee
Access Queensland
Department of Innovation and Information Economy,
Sport and Recreation Queensland
Phone: (07) 3227 8643
Fax: (07) 3405 5662
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