CILIP workshop - two separated days: 18 February & 13 March 2003, London
Recent library initiatives such as Annual Library Plans, Social Inclusion and Comprehensive Performance Assessments require a detailed knowledge of a library authority's users and potential users.
Community profiling is recognised as a vital stage in planning a service that will meet the needs of the community it serves. This workshop sets out to explain how it's done, and what can be done with the data gathered.
BENEFITS FROM ATTENDING
This workshop will, over two days (separated by a period of time to use the tools and techniques presented on the first day), outline approaches to community profiling.
The first day will advise on appropriate tools and techniques that can be used to deliver a profile that can be put to use in library planning. Day Two will look at how the completed Community Profile can be used as a context for the Annual Library Plan or for other initiatives.
Between these two highly practical workshop days delegates will be expected to begin creating their own example community profiles.
WORKSHOP LEADER: Terry Kendrick, Information Now Ltd
Terry Kendrick trained as a librarian in the late 1970s and worked in public libraries in Gloucestershire, Northumberland, Norfolk and Essex until the mid 1980s when he left to become a freelance information consultant. Since then he has undertaken marketing planning projects for over fifty organisations (from libraries to major international oil companies).
WHO SHOULD ATTEND?
This workshop will be of benefit to those library and information professionals who are in at least one of the following groups:
* staff who have responsibility for producing an Annual Library Plan
* those who are expected, or are expecting, to make a significant input into an Annual Library Plan
* staff who will be responsible for creating a Community Profile
* those responsible for identifying key user groups for Social Inclusion policies
* those involved in self assessment reviews
9.00 Registration and coffee
9.30 Welcome and introduction
9.40 An introduction to community profiling
Creating the database for community profiling
What information matters for decision-making?
Tools and techniques
Agreement on "between workshop" work programme, and preview of day two
9.30 Addressing key data issues
9.40 Using data for community profiling
Identifying key user segments for library planning (planning exercises)
Using community profiles and segmentation to drive service development
Action plans and next steps
(Both days: coffee at 11.15, lunch at 12.30, tea at 3.00)
FEEDBACK FROM PREVIOUS ATTENDEES:
"Excellent - realistic approach." "Good balance of theory and practical application."
PLACES ARE LIMITED TO: 16
CILIP Personal members: £400 plus VAT (£70) £470
Institutional members: £484 plus VAT (£84.70) £568.70
Non members: £560 plus VAT (£98) £658
HOW TO BOOK:
TO MAKE A CONFIRMED BOOKING:
Please print out and complete the booking form below and return it by fax to the Training & Development Department on 020 7255 0561, or post to: Training & Development, CILIP, 7 Ridgmount Street, London WC1E 7AE
TO PROVISIONALLY BOOK A PLACE:
To make a provisional booking simply telephone us on 020 7255 0560, textphone 020 7255 0505, visit our web pages at <http://www.cilip.org.uk/training_events/cilip_courses/c30518.html> or email [log in to unmask]
(Provisional bookings will be held for three weeks. A confirmed booking must be received within this period or your place may be lost.)
I would like to book a confirmed place on COMMUNITY PROFILING (TWO SEPARATED DAYS - 18 February & 13 March 2003, London)
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* If you are a Personal Member, but your employer is paying, they will still be charged at Personal Member rate.
** The Student rate applies to personal payers only - but not if organisations are paying the fee
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PLEASE NOTE: cancellations received on the day will incur the full fee. If a cancellation is received in the seven working days prior to the event, 50% of the fee will be due.
PLEASE RETURN BOOKING FORM TO:
Training & Development, CILIP Enterprises, CILIP, 7 Ridgmount Street, London, WC1E 7AE, or fax back to 020 7255 0561.
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CILIP, The Chartered Institute of Library & Information Professionals
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Telephone: 020 7255 0560
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