Easy - it's Primary, because you are working with
original non-published source data in order to derive
new information
then again it might be Secondary, because the data
already exists and you are looking at it afresh for a
new purpose.
Colin Harber Stuart
--- Duncan <[log in to unmask]> wrote:
> Dear All,
>
> I came across a simple true/false test on market
> research and the
> "official" answer to the question below has bothered
> me. How would you
> answer this question, please?
>
> Referring to your own firm's sales records is an
> example of primary
> research ...
> True/False?
>
>
> Duncan Williamson
>
>
> ---
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