The original post:
seems to have died so I'll briefly comment here.
I will comment on one sentence from Graham's post:
diseminating latest thinking through his regular
column in the Business Review teacher's guide"
Am I correct in thinking that this guide is sold? if
so then the writer is to be complemented on his
marketing skills. Reading Julie's post it seems to be
that, indeed, information from the Board can be
accessed through reading this erstwhile publication.
So, in time, the first place to look for the 'latest
thinking' about a subject from a particular board will
be in a comemrcially produced magazine. That should
certainly boost sales.
Now, who runs this magazine? This magazine gives rave
reviews to a number of publications - including the
A-Z Business Studies book edited by.......
To return to who runs the magazine. I think it has a
board of directors? (I am not sure about this as I do
not subscribe to it as I prefer my pupils save their
money and instead use the internet). Maybe just an
Who is on the board?
Could it be that one person on the board writes books
that are then favourably reviewed by the magazine he
co-edits? and that same one person disseminates the
latest thinking (as Graham writes) through this
commercially produced magazine?
Let's consider the principle here.
If you were teaching Accountancy you may choose to
base your teaching on Frank Wood's books. Nothing
wrong with that.
I may instead choose to base my teaching on Randall's
A level Accounts.
Again, nothing wrong with that.
BUT if in my opinion Randall's book was better BUT I
discovered that Frank Wood (info about Frank:
was the Chief Examiner
was the main attraction on commercially run Easter
ran a company that trained teachers
then I'd feel coerced to buy his books. I would also
feel that Accountancy was now 'branded' i.e. 'do it
the Frank Wood way or no way'.
I'd be much happier if someone publicised the subject
just for the joy of learning rather than for financial
interest. Accounting, it seems, is well publicised
for no financial reward, it seems - and that's how it
In addition I would not be happy if someone had the
power or influence to change the format of the
examination papers and then - perhaps because of
advance knowledge - was therefore able to even further
market his own growing empire.
Interesting is it not that only one Business Textbook
was published before a change in the (old) AEB
syllabus i.e. before the specifications had been
agreed. This - it was claimed - covered the whole
syllabus i.e. the new syllabus.....talk about a market
It certainly does seem that teachers have now
inadvertently become the salesforce for one particular
person. I note how many schools urge pupils to
subscribe to - for example - the Business Review
when, in fact, with modern technology etc etc it would
be quite possible for pupils to produce their own
review and distribute it free......or even the
teachers here to do this! When you calculate the cost
per page of the Business Review is it really good
It certainly is if it is the most reliable source for
the 'dissemination of latest thinking' - but is this
the privatisation of education by stealth?
I must stop now...Eastenders has just started.....
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