A quick request for help.
We are developing a series of Case Studies that are designed to assist the
teaching and revision of A2 Business Studies. Written in the format of
recent pre-issued / unseen exam paper cases, our aim, over time, is to
significantly increase the available material of this kind. Otherwise, it
could be a long wait before the stock of past papers becomes ideal for
teaching and revision purposes.
We have a pilot case study that is now ready for "beta" testing. An
outline of the case is set out further below.
If there is anyone who could spare me half an hour to review the materials
and pass on any comments (ideally critical) - that would be great. Happy
for anyone who gets involved to keep all current materials and future
revisions/upgrades to this Case.
If you would like to get involved, perhaps the best way is to respond
directly to me off list.
OUTLINE OF CASE
The case focuses on the issue of growth - both organic and acquisitive.
The case uses a fictitious company - Hairport Limited - an entrepreneurial
business operating a chain of up-market hairdressing salons in Central
London, trading under the "Stylistics" brand.
Hairport Limited was founded and is run by the eponymous Steve Gold, a man
to whom modesty is an unknown quality and extravagence a constant
companion. He is ambitious and wants to move the business forward to
create something of real value whilst the curling tongs are hot.
Three strategic options are outlined together with extensive background
information on the UK hairdressing, hair products and hair transplant
markets. This is supplemented by management accounts extracts.
The case requirements are to produce (in report format):
- Analysis of the current strategic position of the business;
- Comments on the issues and opportunities for achieving greater organic
revenue growth and productivity in the existing business;
- Analysis and evaluation of the three strategic options under
A suggested model answer is provided with the Case