Hello Colleagues,
This is one of the very relevant and important topics to be considered
by members of the CLIP, especially in this modern times. However there
a lot of us that cannot be privileged to attend the Seminar. May I
suggest that Summaries of the proceedings be made available to us
through this discussion list.
Thanks
Agnes Adjabeng
Library
Environmental Protection Agency
Accra
-----Original Message-----
From: Stuart Brewer <[log in to unmask]>
To: [log in to unmask]
Date: Thu, 24 Oct 2002 14:51:55 +0100
Subject: Marketing Strategy and service development - Seminar
> Apologies for cross-posting
>
> MARKETING STRATEGY AND RESEARCH: their role in library service
> development
>
> Stamford, Thursday 28 November 2002, 10.15am to 3.45pm
> A cross-sectoral CPI Policy Seminar
>
> Effective marketing is a recurrent issue for LISs of all kinds, but
> the
> issue is not simply about doing better publicity and promotion: there
> is
> the deeper strategic question of how to shape services to meet
> changing
> expectations and how to open up access to new markets.
>
> Aims:
> - to probe the rationale and benefits of marketing (rather than the
> practicalities of how to do it), and
> - to understand the importance of management information for
> developing
> effective marketing strategies.
>
> Target audience: managers of LISs in all sectors, regional bodies,
> library
> co-operatives and partnerships, and library school staff.
> Opportunities
> are built in throughout the programme for discussion and debate.
>
> PROGRAMME
>
> 09.30 Coffee and Registration
>
> 10.15 Chair: Martin Molloy, Director of Libraries and Heritage,
> Derbyshire
>
> 10.20 Marketing the academic library: the LSE experiment
> Jean Sykes, Director of Information Services, and Karen
> Bedwell,
> Communications Manager, British Library of Political and
> Economic
> Science, London School of Economics
>
> 11.05 Public libraries, PLUS and market research
> John Sumsion, Consultant
>
> 12.15 Lunch in The George Hotel
>
> 13.15 Marketing library services and the role of development agencies
> Honor Wilson Fletcher, Sales and Marketing Director, Hodder
> Children's Books; and Trustee, The Reading Agency
>
> 14.00 Effective marketing: a personal view
> Sheila Webber, Lecturer, Department of Information Studies,
> University of Sheffield
>
> 15.00 Tea
>
> 15.15 Speakers' Forum and conclusion
>
> 15.45 Seminar ends
>
> BOOKING DETAILS
>
> Venue: The George Hotel Business Centre, Stamford, Lincolnshire.
> Stamford is 90 miles north of London and easily accessible by road
> (A1)
> or rail (Stamford-Peterborough, Leicester and Birmingham line).
> Stamford
> station is just 2 minutes walk from the hotel. There is adequate free
> car parking at the rear of the hotel.
>
> Fee: #195.00 (including VAT) includes morning coffee, lunch,
> afternoon
> tea and Seminar Proceedings (sent free to delegates when published).
>
> For enquiries or bookings, please contact:
> Cheryl Bradbury
> Seminar Co-ordinator
> CPI @ Instant Library
> Tel: 01509 225665 Fax: 01509 232748
> e-mail : [log in to unmask]
> or use the booking form below
> --------------------------------------------------------------
> BOOKING FORM
>
> Please reserve a place at the CPI Seminar on 28 November 2002 -
> MARKETING STRATEGY AND RESEARCH
>
> * I enclose payment
> * Please invoice my authority/organisation
>
> Name: ..........................................
>
> Position: ......................................
>
> Address: ........................................
>
> ........................................
>
> ........................................
>
> Tel : ................................
>
> Special dietary requirements:
>
> Return this booking form to:
>
> Cheryl Bradbury
> Seminar Co-ordinator
> CPI @ Instant Library
> The Charnwood Wing
> Gas Research and Technology Centre
> Ashby Road
> Loughborough
> Leicestershire
> LE11 3GS
> (Tel: 01509 225665 Fax: 01509 232748)
>
> e-mail : [log in to unmask]
> --------------------------------------------------
>
> Information and booking forms for CPI Seminars
> and information about published Proceedings are at:
> http://www.cpi-ltd.com/seminars.htm
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