Workshop: Market Research on the Web
Organiser: RBA Information Services
Course leader: Karen Blakeman
Venue: Reading Business School, Reading, Berkshire UK
Date: Wednesday, 27th November 2002, 9.30 - 16.30
URL: http://www.rba.co.uk/training/markres.htm

This one day workshop offers practical guidance on how to find and evaluate Web
based statistical and market research information, both free and fee based.

Topics to be covered include:

* Sources of anonymous statistical data
* Where to look for free and fee based market/industry information
* Using search engines to find market data
* Priced services: content aggregators versus individual publishers
* Commissioning bespoke research

Throughout the day, there will be practical sessions during which you can work
through the guided exercises or try out your own research. We provide a
comprehensive set of notes together with a disk listing the sites covered during
the day.

Programme
---------

0930 Registration and Welcome
0945 Introduction: types of data/information and their availability
1000 Anonymous statistical data
1045 Practical session
1100 Refreshments
1115 Practical session
1145 Free market research sources, effective use of search tools
1240 Practical session
1300 Lunch
1400 Priced services: content aggregators versus individual publishers; payment
options.
1445 Practical session
1500 Refreshments
1515 Practical session continued
1530 Bespoke research, Carrying out your own surveys
1615 Final discussion and questions
1630 Close

Cost: GBP 195 + VAT (Total cost GBP 229.12). Lunch and refreshments are
included.

Discounted rate for delegates also attending the Key Business Resources on the
Net: GBP 165 + VAT (Total cost GBP 193.87)

BOOKING FORM
------------

Market Research on the Web, 27th November 2002

I wish to book ...... places at GBP 229.12 (GBP 195 +VAT) each (Includes
refreshments and lunch)

I wish to book ...... places at the discounted rate of GBP 193.87 (GBP 165 +
VAT) each (Includes refreshments and lunch)

Delegate details
----------------

Name: ....................................................

Organisation: ............................................

Purchase Order Number: ...................................

Address: .................................................

..........................................................

..........................................................

Telephone: ...................... Fax:...................

E-mail:...................................................

Special Dietary Requirements: ............................

....... Data Protection Act 1998: please tick if you do not wish your name and
affiliation to appear on the delegate list

....... Please tick here if you do not wish to receive information about future
courses or other RBA services/products

Method of Payment:

....... Cheque enclosed (Please make cheques payable to RBA Information
Services)

....... Please invoice my organisation

Cancellations: There will be no refund for non-attendance or cancellations
within the last seven working days before the date of the course. Substitutions
can be made at any time at no extra cost or penalty.

Please complete and return this form to: RBA Information Services, 88 Star Road,
Caversham, RG4 5BE, UK or fax it to 0870 056 8547

Enquiries: mailto:[log in to unmask] Tel: 0118 947 2256

-------------------------
Karen Blakeman, RBA Information Services
88 Star Road, Caversham, Berks RG4 5BE, UK
Tel:+44 118 947 2256, Mobile: +44 7764 936733
Fax:+44 870 056 8547
Mailto:[log in to unmask]
http://www.rba.co.uk/