I have been asked by Palgrave to pass on to colleagues details about a
new book they have just published - below is the text from them. For
interest:
"I thought you might be interested to hear about 'Economics for
Business', a recent publication from Palgrave - the academic arm of
Macmillan. Information on the book appears below. If you would like
further information on this, or any other Palgrave title, please contact
Fiona Wyatt at [log in to unmask]
Economics for Business
Chris Mulhearn, Howard Vane and James Eden
March 2001 432 pp 246x189mm
Paperback £18.99 0-333-91476-7
'Economics for Business' offers an interactive and illuminating
interpretation of the economics that anyone studying business needs to
understand. The book explains how firms, consumers and government interact
in markets, and how, from a business perspective, the economy as a whole
operates. Using numerous examples and case studies, this book brings
economic ideas alive in a real world setting. Each chapter concludes with a
series of questions and reflective exercises designed to reinforce and
deepen the reader's understanding. The book gets right to the heart of the
central economic debates shaping our society: Is the Euro a good idea? Can
politicians be trusted to run the economy? Designed specifically to show
the real-life relevance of economics to business students, 'Economics for
Business' provides a stimulating and flexible core-text for undergraduate
and HND students.
CONTENTS: Preface - Economics and Business - The Market - The Firm - Firms'
Costs and Revenue - Market Concentration and Power - Investment Policy and
Appraisal - Business and Government - Factor Markets - The Macroeconomy,
Macroeconomic Policy and Business - Unemployment - Economic Growth and the
Business Cycle - Stabilising the Economy - International Trade - Balance of
Payments and Exchange Rates - Transnationals - Globalization - Answers to
Self-Test Questions - Glossary - Bibliography - Index"
----------------------
Andy Beharrell,
Biz/ed
Institute for Learning and Research Technology
8-10 Berkeley Square
Bristol BS8 1HH
Tel: 0117 928 7189
http://www.bized.ac.uk
http://www.ilrt.bris.ac.uk
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