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BRITARCH  April 2001

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Subject:

Re: JORVIK opened by Tony Blair

From:

Liz Walder <[log in to unmask]>

Reply-To:

British archaeology discussion list <[log in to unmask]>

Date:

Fri, 6 Apr 2001 14:45:33 +0100

Content-Type:

text/plain

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Following in the footsteps of Tony Robinson, who opened the 10th anniversary
celebrations at Jorvik in 1994..... does this mean an appearance for Mr
Blair on Time Team?!

-----Original Message-----
From: Mike Heyworth [mailto:[log in to unmask]]
Sent: 06 April 2001 13:12
To: [log in to unmask]
Subject: JORVIK opened by Tony Blair


Earlier this morning, on a trip to York, Prime Minister Tony Blair
officially opened JORVIK......

21ST CENTURY JORVIK - A NEW LOOK FOR THE FIRST MILLENNIUM  

One of the UK's most successful visitor attractions, JORVIK in York, is set
to re-open on Saturday
April 7th, following a 5 million redevelopment scheme to bring the
acclaimed Viking attraction to life
once again, even bigger and better than before!  

Funded by private investment and without the aid of lottery cash, the
successful Yorkshire attraction is
set to open ahead of schedule and to budget, unlike many of the UK's
millennium projects.  

The redeveloped attraction will retain the same values of archaeological and
academic integrity as seen
in the original Jorvik Viking Centre which opened in 1984.  But now,
following over 20 years of intense
research, JORVIK presents a far broader and more detailed city wide view of
York as it would have
looked, sounded and smelt at the end of the first millennium in AD975.  

The York Archaeological Trust, an independent charitable organisation which
undertook the original
Coppergate Excavations and who owns and has reinvested in JORVIK, is
positive that the new
attraction is the definitive guide to the Vikings in York.  

Technology is also playing a key part in the new attraction.  The time cars
that used to trundle around the
old Jorvik Viking Centre have now been replaced with state-of-the-art time
capsules enabling visitors to
float from the River Foss up and over backyards, through houses, and along
the street of Coppergate. 
The lifelike figures for which the original attraction was famous have been
completely recreated, and
some will now incorporate animatronics.  In addition, new, improved
techniques will accurately
disseminate the authentic smells for which the centre is renowned. 
  
The Trust is thus confident that all this will bring JORVIK back to the
cutting edge of visitor attraction
design.  

"This redevelopment uses techniques never applied before in the attractions
industry, so we can bring the
archaeology of the Viking Age city and its residents vividly to life in a
unique multi-sensory experience,"
comments Director of JORVIK, Richard Kemp.  

"For the first time, we are able to show the scale of this incredible city,
which we are confident will
dispel the commonly-held impression that Jorvik was merely a village,"
explains Richard Kemp.  "In fact,
by the year AD975, urban pressures had forced residents to build upwards,
with the emergence of
York's first two storey timber dwellings.  Jorvik in 975 was probably the
10th century equivalent of Hong
Kong or New York."  

As with the original Jorvik Viking Centre displays, the new JORVIK is based
entirely on archaeological
discoveries made around the site in the 1970s and early 80s, and is situated
on the actual location where
the original artefacts were found.  

JORVIK will re open on Saturday 7th April at 10am, and thereafter is open
everyday from 9.00am to
5.30pm, except Christmas Day.  Admission prices are 4.95 for children,
6.95 for adults and 5.95 for
seniors/students.  Family tickets are available for 21.50  (2 adults and 2
children).  Plus, why not beat
the queue and pre-book a timed ticket?  Telephone 01904 543403 for more
details or log onto the website
at http://www.jorvik-viking-centre.co.uk/

ENDS
 

EDITORS NOTE:  PHOTOGRAPHS OF THE NEW JORVIK AREL AVAILABLE TO
DOWNLOAD FROM www.attractionsnews.com 
  
For further media information please contact:

Gillian Neild, Jonathan Clarkson and Stefan Hopewell -  PRO's JORVIK
Tel:                   01904 527777                        Fax:
01904 527778
Email:            [log in to unmask]


**********************************************************************
This email and any files transmitted with it are intended solely 
for the use of the individual or entity to whom they are addressed. 
If you have received this email in error please notify the sender.

Royal Institute of British Architects
66 Portland Place, London, England W1N 4AD
[log in to unmask]
**********************************************************************

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