I was very surprised to be told by the family archaeologist that the IFA
subscription is salary related and that members earning £12K-16K pay £70 a
year and this rises to £140 at £16K and goes up further for higher salaries.
If this is correct I am surprised that IFA has any members at all. Amnesty
or not he will not be rejoining IFA because of the cost and because he does
not consider that it offers value for money
I belong to two profesional societies, both for professions where the
average salary is probably tracking £30K. One is of a similar size and level
of operations to IFA and has a flat rate subscription of £80. The other is
much larger and operates on a far larger scale and has a flat rate
subscription of £98. My husband is a Chartered Engineer and a member of one
of the main engineering institutes. He pays just over £100 a year, again
this is not salary related.
If i was offering marketing advice to IFA i would be suggesting that their
problem was that they had priced their ptoduct out of the market and that
deep price cuts were necessary if they wanted to increase membership - and
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