Has anybody worked with any PR agency/individual with particular expertise in appealing to the young teen market (14-19)? Knowledge of science-based issues not as relevant as good contacts in general media for this age group and a knowledge of marketing techniques (especially electronic) that are appropriate to this audience.
I know that there are specialist 'yoof' agencies out there - but I suspect that their fees would use my entire PR budget for the year and then some. Someone who's worked with a not-for-profit or similar organisation and knows our culture/outlook/budgets would be good.
All recommendations and tips gratefully received - probably best to reply off-list to me at [log in to unmask]
Thanks in advance
Dianne
Dianne Stilwell
Public Affairs Manager
Institute of Physics
76 Portland Place
London W1B 1NT
T +44 (0)20 7470 4875
F +44 (0)20 7470 4848
[log in to unmask]
The Physics Congress 2002 will be held at the Brighton Centre and the Metropole Hotel, Brighton, UK from 7-11 April 2002. With eight scientific conferences (including CMD19/CMMP2002), The Physics Expo (8-10 April), plenary lectures, a facilities forum to discuss whether policy for big science is working, a session on women in physics and a range of activities for physics students and recent graduates. Plus a full programme of fun activities for schoolchildren and the general public. For more information see congress.iop.org
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