Yes :-)
We collect this information on our graduate application forms ('what is
your first point of contact for information about the University?) and the
numbers and pattern of use compares well with our applications numbers.
It's hard to really correlate them because you don't know why people turn
down places (unsuitable qualifications? we don't do the course they're
looking for?) so I'd say that conversion rates are really down to
guesswork. But at the moment 1/3 of applicants cite our website as their
first point of contact.
Kriss
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