Hello to our ever-growing list,
I'd be interested to hear from anyone who attended the opening of SFMoMA's exhibition 01010101 last night, as to the relationship between what's been online since Jan 1 2001 and what's in the galleries. As Beryl has written, the target audiences for new technology shows is one that, if hard to pin down, is certainly interpreted differently by those constituencies within the museum -
curators, marketers, education officers etc. Do you reckon they are completely different shows with completely different participants? And do the two parts of the exhibition further the conflicting stereotypes about new media art? (Char Davies' VR installations being of the "hands-on" game variety, and the web-based work being more about entertainment, commercialism, hacking)?
An example of the lacuna within museums to market two parts of an exhibition -- one online, one in a gallery -- to the same degree was the Let's Entertain exhibition at the Walker Art Center in Minneapolis (www.walkerart.org/va/letsentertain). Its web component, Art Entertainment Network (aen.walkerart.org), was almost ignored by the original marketing plan, and when the large
exhibition toured to other venues, although AEN was still online, it wasn't included or remembered at the other venues as part of the tour.
Does anyone have suggestions as to how curators in a large institution can work to overcome this divide in audiences and perceptions of new media work?
Curatorial Resource for Upstart Media Bliss
Co-Editors: Telephone: +44 191 515 2896
Beryl Graham: [log in to unmask]
Sarah Cook: [log in to unmask]