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It is estimated that about 30 million US Households have computers. Ten to fifteen million homes have modems which enable them to go online. According to various forecasts, between 40 and 70 million
households will have home computers by the end of the year 2000.
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A new survey by Harris Interactive, an Internet market research and polling company, has found that the amount of women who will shop online this Christmas season is six times bigger than last year. Last year 78 percent of shoppers were men and this year men will account for 58 percent of shoppers. According to the author of the report, the shift in gender is reflective of the fact browsers graduate to shopping the longer they have been online. Men preceded women online but women are now catching up. The study asked 5,802 online users.
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Automobiles. 18.2 million people already shop for cars and car parts online (but don't necessarily buy). This number far outdistances the 12.6 million people shopping for books. And an estimated 65% of new vehicle shoppers will use the Internet to help them shop for a car by the end of 2000. Online Lending. Forrester Research reports 10% of all mortgages will be done online by 2003. Further, one in six credit cards will be issued online within the next five years, with Net-sourced credit card lines approaching $22 billion.
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Travel. Online travel purchases are expected to reach $20 billion by 2001, marking a 700% increase over 1998's $2.5 billion In 1999, 31% of consumers who went to an airline's site booked a reservation online -- up from 21% in 1998 Forecasts Worldwide E-Commerce to Reach $7.29 Trillion in 2004.
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Jupiter Communications estimates children and teenagers will spend an estimated $1.3 billion online by 2002.Forrester Research Study Shows Actual 1999 Average U.S. Household Spent Online: $1,385 Projected online spending: $1,864 in 2000; $2,259 in 2001; $2,518 in 2002; $2,678 in 2003. 44% of U.S. companies are selling online now, and 36% more expect to do so in the next 12 months.
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