A one day workshop packed with handy tips and advice on:
Producing and editing a newsletter
18 October, London
Newsletters are an invaluable tool when it comes to spreading the word about
your services, marketing your organisation and raising the profile of your
organisation to name just a few....
How will this event help you?
The workshop will provide you with the opportunity to both evaluate your
current newsletter and discover new approaches giving you practical ideas
you can put into effect immediately...... so that your readers will look
forward to reading your newsletter and want to read it from start to finish.
During the day you will:
* discover what makes a successful newsletter
* examine how to produce a newsletter that is appropriate and
appealing to your target audience
* consider the image and identity of your newsletter
* identify how to acquire, analyse and prioritise the content of your
* discover how to write or recognise interesting and exciting features
* learn how your newsletter can help meet your organisational
* use design to enhance the impact of your newsletter and encourage
Who will benefit form attending?
The day is aimed at anyone involved in producing a newsletter or similar
Comments from previous participants:
"an excellent workshop which couldn't possibly be improved"
"an extremely well delivered, interesting and relevant workshop"
"the handouts were excellent and served as a useful reference tool back in
9.00 Coffee and registration
9.30 Welcome and introductions
A newsletter that appeals to your audience.
Analysing your audience, reader research, establishing an
identity to your newsletter that is appealing and appropriate
Headline types and body copy types, writing tips, editorial
Acquiring, analysing and prioritising content, leads and
writing interesting articles, getting good writes (without paying), closing
3.15 Design features
Graphic emphasis devices, captions and photographs, desk top
4.15 The role of the newsletter
Marketing, fundraising, awareness and more...
4.45 A word about printing
Chris Wells, Gracewell Consultants.
Places are limited to: 25
LA Personal members £120 plus VAT (£21.00) £141.00
LA Institutional members £143 plus VAT (£25.02) £168.02
Non members £168 plus VAT (£29.40) £197.40
LA Students/Unwaged members £25 plus VAT (£4.37) £29.37
How to book
To make a confirmed booking simply complete the booking form below and
return it by fax to Professional Development on 020 7255 0561.
Alternatively, to make a provisional booking please call us on 020 7255
0560, textphone 020 7255 0505, or email [log in to unmask]
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Cancellation of a confirmed booking on the day will incur the full fee, or
if received 7 working days prior to the event, 50% of the fee will be due.
Please return to:
Professional Development, LA Enterprises, The Library Association, 7
Ridgmount Street, London, WC1E 7AE
or fax us on 020 7255 0561.