> I ma just about to teach cost benefit analysis, and my notes are a little
> thin.
>
> Anyone able to share a case study? In exchange I can a one side of A4
> summary of CBA?
>
> Plus what do OCR exactly mean by "latent demand" Effective demand is the
> when a customer is both willing AND able to buy a good or a service. Is
> latent demand when they are willing but NOT able to buy? Do I have latent
> demand for a wide screen tv :-)?
>
> regards
>
> Richard Young
> 31 Newland Mill
> Witney OX8 6HH
>
> email [log in to unmask]
> Wood Green School Witney
> www.woodgreen.oxon.sch.uk
>
> Hi
My understanding (flawed though it probably is) is that latent demand is where there is ability to pay the market price but not willingness. You could see part of the role of marketing as converting latent demand into effective demand.
Hope this helps
Neil James
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