From: Nua Internet Surveys [mailto:[log in to unmask]]
Sent: Tuesday, June 06, 2000 8:42 PM
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Subject: Nua Internet Surveys: June 6th, 2000
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NUA INTERNET SURVEYS - The Number One Resource for Statistics
Free Weekly Email For Latest Information & Trends on the Internet.
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June 6th 2000 Published By: Nua Limited Volume 5 No. 21
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CONTENT
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EDITORIAL
"We don't know exactly how severe the problem is but we do know that
two types of individual are emerging; those that are online and those
that are not. As more and more daily activity migrates to the Internet
the divide becomes more succinct."
Sorcha Ni hEilidhe in "Digital Dichotomy".
ACCESS DEVICES
:6.8 Million Japanese Using I-Mail
:PCs Now As Common As Stereo Systems
ADVERTISING
:Advertisers in Asia/Pacific Rush Online
DEMOGRAPHICS
:High Costs Deter Belgian Users
:French Women Flocking to the Net
:Digital Divide Persists in Europe
:Only A Third of Japanese Users Are Women
E-COMMERCE
:Majority of Online Shoppers are Women
:Universal Net Access for UK Corporations
:Online Car Sales Unlikely to Speed Ahead
:Small Businesses Sceptical of Internet Impact
:French Habits Changing with Internet Use
IT/COMPUTER INDUSTRY
:High Earnings for Ecommerce Executives
:Europe Lags on Technology Investment
:Steady Growth in Broadband Modem Market
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EDITORIAL: Digital Dichotomy by Sorcha Ni hEilidhe
<http://www.nua.ie/surveys/analysis/weekly_editorial.html>
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Just six years ago in 1994 there were 3 million people using the
Internet in the US, there are now 304 million people online. Without
the calculator it's clear that we're looking at a one hundred-fold
growth rate here. The extraordinary growth has happened in tandem with
a time period of unprecedented innovation.
The US Department released their third annual report on the Digital
Economy yesterday. The report is the third in a series which aims to
decipher the effects of the information technology industry on the
wider American economy. The report is distinguished this year by a
change in the title from "The Emerging Digital Economy" to "The Digital
Economy". The change resonates the permanancy of the new economy and
the place of new technology in our lives
In 1999 Internet related industry accounted for USD543 billion in total
revenue, by 2005 it willl surpass USD1.3 trillion. In the States,
technology companies accounted for over one third of economic growth
last year yet their share of economic output was just 8 percent.
The numbers are spectacular and invariably produce the required effect
when presented in the head offices of VC's around the world but they
don't tell the full story. Not only is technological progress making
some of us very rich by fuelling the global economy but it has
fundamentally changed the way we work, play and live in ways which for
the most part remain undocumented.
Ten years is a long time but in the grand scale of human evolution it's
a blip on the radar. Imagine that only ten years ago we could not have
conceived of sending electronic birthday cards to friends, writing
electronic letters to grandmothers or checking local team results from
our mobile telephones.
Even some avid trekkies may not have conceived of the changes brought
on by new technology in the last five years; consumers now convene in
expansive virtual bazaars to dictate the prices of ordinary everyday
items, a mountain of music is downloaded daily from remote servers at
no cost, rock bands sue their fans, new revenue models appear like
mushrooms and thousands of employers vie for skilled individuals in one
cut throat transient seamless marketplace.
For the full story, go to:
http://www.nua.ie/surveys/analysis/weekly_editorial.html
For archives of editorials, go to:
http://www.nua.ie/surveys/analysis/weekly_editorial/archives/index.html
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"At once I see a democratisation of the music industry at the lower
levels of local music, and a centralisation of power even greater than
the status quo at the top end of the market." - Richard Cottrill in
TrendMuncher, a weekly email discussion list focused on deciphering the
real implications behind Internet research studies.
TrendMuncher runs in tandem with Nua Internet Surveys, the number one
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DIGESTS START HERE
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ACCESS DEVICES
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=26>
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Forrester Research: PCs Now As Common As Stereo Systems
New research from Forrester indicates that more than 50 percent of US
households will have Internet access by 2001 and more than 1 in 3 will
have purchased goods or services online.
Forrester predicts that growth in the future will be driven by
increasing numbers accessing the Internet from outside the home and
then a growth in those using interactive televisions or games consoles
to go online.
PC ownership is now widespread and PCs are seen as common appliances
rather than examples of cutting edge technology. Forrester analyst
Patrick Callinan commented that PCs are now "as common as the stereo
system".
Despite this, 55 percent of households without computers say they don't
need one and almost 20 percent of all households say they will never go
online. These non-adopters tend to be lower paid and less educated.
<http://www.forrester.com/ER/Press/Release/0,1769,316,FF.html>
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Seattle Times: 6.8 Million Japanese Using I-Mail
Just over a year after the launch of I-mail by DoCoMo, a subsidiary of
Japanese telecom giant NTT in Japan, the number of people using the
cell phone email has grown to 6.8 million and this number grows by up
to 25,000 every day.
I-mail, the email service available via keitai, a tiny cell phone, is
now more widely used than Internet mail in Japan. I-mail is much
cheaper than ordinary telephone calls and whilejust over 20 million
Japanese use the Internet, 60 million have cell-phones.
In general the Japanese did not adopt the PC as an Internet access
device believing it to be cumbersome and too difficult to master, they
have however taken whole-heartedly to "keitai" for a range of services
including accessing the Internet.
Engineers at DoCoMo say that soon Japanese will be able to conduct a
wide number of services from their "keitai", among those, visiting the
doctor and going shopping. Analysts predict that retailers will soon
start to target users by showing images of their wares on the cell
screens of prospective customers.
Japanese mobile technology is reputedly three years ahead of US
technology and nearly two years ahead of developments in Europe.
<http://seattletimes.nwsource.com/news/nation-
world/html98/keit29_20000529.html>
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ADVERTISING
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=2>
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IDC Research: Advertisers in Asia/Pacific Rush Online
Online advertising revenues in the Asia/Pacific region are set to grow
from last year's total of USD67 million to a staggering USD1.15 billion
by 2004. These figures do not include Japanese online advertising
revenues.
According to IDC's recently released report, "Online Advertising in
Asia/Pacific", only 0.5 percent of the total advertising revenue in the
region last year came from online advertising.
This percentage is set to grow, however, as companies in the region
begin to understand the potential offered by the Internet as an
advertising medium.
Asia/Pacific IT companies, telecommunications providers, financial
institutions, and dot-coms already advertise heavily online and firms
from other sectors are expected to follow suit.
As the market expands, competition will become more fierce and
fragmented. IDC recommends that firms in the region look beyond the
traditional banner advertisements and develop more innovative and
effective forms of advertising.
<http://www.idc.com/eBusiness/press/EBIZ053100PR_ap.stm>
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DEMOGRAPHICS
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=18>
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InSites: High Costs Deter Belgian Users
High telecommunications costs and a dearth of local information and
services mean that half of Belgians with Internet access do not go
online regularly. Furthermore, 1 in 3 Belgians with access never use
it, according to the latest Belgian Internet Mapping study from
InSites.
The report says that the introduction of free ISPs has led to a sharp
rise in the number of households with access to the Internet. Late
adopters, including French speakers, housewives, manual workers and the
unemployed are now coming online in Belgium.
About 25 percent of households are now online and 44 percent of all
Belgians have Internet access. Only 1.68 million, however, are regular
users. InSites predicts that a third of Belgians will be regular users
by 2002.
Email is the most popular online activity, with 83 percent of surfers
using it regularly. Visiting entertainment, news, tourism, government
and computer/IT sites is also popular.
About 36 percent of Belgian Internet users have bought products or
services online. 22 percent bank online, 11 percent go online to look
for a job and 7 percent trade shares over the Internet.
<http://www.insites.be>
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Media Metrix: Only A Third of Japanese Users Are Women
Japan now has 16.4 million active Internet users, according to the
latest data from Media Metrix. About 63 percent of these users are
male, while 37 percent are female.
Internet access at work is used by 14 million Japanese, while 6.5
million go online at home. There is an overlap of 4.4 million between
these two groups.
Mobile phone and PDA penetration continues to be high and growing: 1.8
million Japanese own mobile phones and 600,000 use PDAs. About 110,000
access the Internet through TV set-top boxes.
The most visited Internet site in Japan is Yahoo.co.jp, followed by
Nifty.com and Biglobe.ne.jp. Geocities.co.jp and Microsoft.com complete
the top 5 most visited sites.
<http://www.mediametrix.com/usa/press/releases/20000601.jsp>
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Mediametrie: French Women Flocking to the Net
There are now 7.2 million Internet users over the age of 15 in France,
according to Mediametrie, and 40 percent of those are women, up from 36
percent in the last three months of 1999.
The number of French Internet users has increased by 46 percent in one
year, from the end of Q1 1999 to the end of Q1 2000.
For the first time, more French Internet users go online at home than
in any other location. 45 percent log on at home while 43 percent go
online at work. Last year, half of users surfed at work.
About a third of Internet users in France go online regularly, while 29
percent surf almost every day and 37 percent only browse the Web
occasionally.
<http://www.mediametrie.fr/fr/chiffre/plurimedia/2000/mai.htm>
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Pro Active: Digital Divide Persists in Europe
While the number of Internet users in Europe is growing rapidly, the
digital divide is not being bridged, according to the latest results of
the Pan European Internet Monitor from Pro Active International.
Almost half of Europeans in the highest income categories had been
online in the fortnight before they were polled and 18 percent had
purchased online.
In contrast, only 10 percent of those in the lowest income groups had
been online in the 14 days before the survey was conducted and only 3.3
percent had ever bought online.
Men were also much more likely to have used the Internet recently.
About 36 percent of all European Internet users are women.
The 25-34 year old age group is the most active online while the over
55s are the least active.
<http://www.proactiveinternational.com>
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E-COMMERCE
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=14>
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Dun & Bradstreet: Small Businesses Sceptical of Internet Impact
About 70 percent of small businesses in the US had access to the
Internet at the end of 1999 and 38 percent had their own websites,
according to the 19th annual Dun & Bradstreet Small Business survey.
Only 47 percent of small businesses had Internet access in 1997 and
that increased to 57 percent in 1998. Around 28 percent of small
businesses had their own website in 1998.
Despite the increased use of the Internet by small businesses, more
than half said the Internet had "no impact" on their businesses.
The percentage of these companies that sold or marketed goods online
actually dropped from 29 percent in 1998 to 26 percent last year.
Revenues from online sales also dropped from 12 percent of total sales
to 8 percent.
The percentage of small businesses purchasing online increased from 38
percent to 43 percent.
Email continued to be the most popular online activity for small
businesses with 71 percent using it regularly.
There was a drop in the numbers using the Internet for both business
and personal research. 58 percent of respondents said they carried out
business research online in 1999, down from 71 percent in 1998. The
figure for personal research was 50 percent, down from 64 percent.
Small businesses owned by women were more likely to have Internet
access, to conduct both business and personal research online and to
purchase goods and services online.
Minority-owned small businesses were also more likely to conduct
research online and to buy and sell goods and services online.
<http://www.dnb.com/newsview/0500news8.htm>
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Durlacher Research Ltd: Universal Net Access for UK Corporations
Just under 100 percent of UK corporations now have Internet access
while 77 percent have intranets and 32 percent have extranets,
according to Durlacher.
Durlacher surveyed 500 UK companies with revenues over GBP75 million
about corporate ASP services and b2b ecommerce.
Around 46 percent of corporations surveyed said they would buy from
established software vendors while only 16 percent would consider new
entrants in the ecommerce software sector.
A third of respondents were taking part in trading communities and
interest was particularly high in the IT, engineering, health and
utilities and business services sectors.
About 22 percent said they were using ASP services and a further 19
percent intended to do so in the future. There is significant demand
for online procurement services, supply chain management services and
communications services.
<http://www.durlacher.com/fr-research.htm>
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Economist Intelligence Unit: Online Car Sales Unlikely to Speed Ahead
The Internet is unlikely to become a full-blown sales channel for cars,
according to the Economist Intelligence Unit (EIU).
In a new report, the EIU predicts that consumers will go online to
find information on models, specifications and prices but says they are
unlikely to complete the transaction over the Internet.
The report quotes statistics from JD Power-LMC that say about 40
percent of car buyers in the US researched their purchase online but
only 4 percent actually bought their new car entirely over the Internet
last year.
The EIU report says that "it remains to be proved whether a single
extra vehicle has yet been sold because of the Internet".
The report goes on to refute claims that 60 percent of cars would be
bought online by 2005, saying the Internet cannot offer customers "the
reassurance of that traditional handshake" from the offline dealer.
According to the EIU, the online automotive sales sector is still
"immature and unstable".
<http://www.eiu.com/>
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IPSOS-ASI: French Habits Changing with Internet Use
The Internet is slowly changing the shopping and reading habits of the
French, according to a new survey published in Le Figaro and conducted
by Ipsos.
Over 90 percent of French Internet users say the Internet has changed
the way they look for and learn new information. Almost half said they
watch less television since they started to use the Internet and 31
percent say they read fewer print newspapers and magazines.
Half of French users say their television watching habits have not
changed and 12 percent say they read more print publications since they
went online.
More than 40 percent of Internet users in France say the Net has
changed their shopping habits but the general population is quite
sceptical of ecommerce with 65 percent saying the Internet would never
change their shopping habits.
Email is regarded as the most important function of the Internet by 54
percent of users. Downloading music is increasingly popular in France
and 57 percent of users say they have done this. 47 percent have
purchased a book or a CD over the Internet.
<http://www.ipsos.fr/>
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PeopleSupport: Majority of Online Shoppers are Women
Almost 2 in 3 online shoppers in the US are women, according to a new
study from PeopleSupport. The study found that 50 percent of Internet
users are women, as are 63 percent of those who shop at retail
ecommerce sites.
PeopleSupport analysts commented that the results were unsurprising as
women are generally responsible for 80 percent of household purchases.
More and more ecommerce sites now cater specifically to women. Well-
known examples include Women.com, Oxygen.com and Omnimedia.
Women expect excellent customer service and want to be able to
communicate with a customer support representative via email or instant
messaging as they often have only one phone line at home.
Female users in the US are most likely to be white, aged between 45 and
54, earn more than USD75,000 per year and have children.
<http://www.peoplesupport.com/default2.htm>
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IT/COMPUTER INDUSTRY
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=14>
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Hay McBer: High Earnings for Ecommerce Executives
Salaries for top ecommerce executives are up to 40 percent higher than
those for executives in traditional sectors, according to a new survey
from Hay McBer management consultants.
The average annual salary for the chief executive of an ecommerce
company is USD209,200. Over USD40,000 on average comes from bonuses.
Hay McBer say that employees of ecommerce companies will demand higher
salaries as their share options are devalued by the low price of
technology shares.
Online company employees already receive considerable perks in
comparison with those in other industries. They are 67 percent more
likely to obtain low interest loans, 50 percent more likely to get car
loans and 33 percent more likely to have their mortgage subsidised.
<http://www.haygroup.com>
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Cahners In-Stat Group: Steady Growth in Broadband Modem Market
More than 2.2 million digital modems were shipped worldwide in the
first 3 months of 2000, according to Cahners In-Stat.
Global shipments of ADSL modems increased by 46 percent in Q1 2000 and
shipments of cable modems around the world increased by 38 percent
during the same period.
The Cahners In-Stat report, "Q1 2000 Analog and Digital Modem Market
Analysis", admits that the spread of DSL is being hampered by distance
limitations and the need for a technician to help with each
installation.
Despite these problems, future growth is guaranteed, particularly as
line sharing is now common and new companies can enter the residential
broadband market and spur competition.
Efficient Networks is the leading ADSL modem shipper, with 24.5 percent
of the market while Motorola leads the cable modem market, shipping 39
percent of these devices.
<http://www.instat.com/pr/2000/cq0002m7_pr.htm>
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European IT Observatory :Europe Lags on Technology Investment
The Internet and technology gap between Europe and the US is widening,
according to a new report from the European IT Observatory (EITO).
The report claims that the average US investment in information and
communication technologies (ICT) as a percentage of GDP was almost
double the European level in 1998 (the most recent reported year). In
1992, the average US investment was about 50 percent higher than
Europe.
EITO points out that per capita GDP is higher in the US than in Europe,
so these figures are understating the current gap in spending between
the two regions.
By the end of 1998, the gap between the regions was clearly shown in
figures for PC penetration. There were more than 50 PCs per 100 people
in the US while there were only 20 PCs per 100 people in Europe.
<http://www.eto.org.uk/eito/>
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