People go to the cinema because they want to. They expect it will make
them happy in some way.
Expecting them to go to a university lecture theatre to be educated or
converted is unrealistic. Neither objective offers them anything and the
location only reinforces that.
Maybe a combination of pub quiz nights with a quiz the expert session
would work...
Peter Green
Project Director
AlphaGalileo: the Internet press centre for European science, medicine
and technology
www.alphagalileo.org
peter.green @alphagalileo.org
+44 1793 514276 (answerphone and fax)
07867 787889 (mobile)
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