The ISI Journal Citation Reports, are the most (and only ;-)) cited
source for scientific "impact" and "popularity".
The newspapers and magazins in the waiting rooms of dentists and
hairdressers are probably the most popular and have a higher impact on
society..., but I cannot claim to have a high quality evidence-based
source to support my statement.
Best regards,
Suzanne Bakker
Central Cancer Library
The Netherlands Cancer Institute
Amsterdam
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