Thanks very much for this, Judy. It's precisely for useful feedback such as
this that I sent the original email, as of course it's imperative that we
deliver what libraries want, rather than what we want them to want! All our
journals will be available individually, both online and in print, so
institutions that want to subscribe to just one or two or a handful can do
so. Of course, the flip-side of this is that they will be paying the
standard subscription rate, rather than the heavily discounted
cost-per-title of the e-Bundle.
Out of interest, what would you consider to be an appropriate price for a
multi-user, full-text electronic journal?
-----Original Message-----
From: Judy Taylor [mailto:[log in to unmask]]
Sent: 26 October 2000 16:33
To: [log in to unmask]
Subject: Re: Online journals
I hate to sound as if I'm striking at the very root of your proposal
and all that, but the way to make your electronic journals attractive
to libraries is not, repeat *not*, to bundle them. The last thing
libraries want is to be tied to an all-in deal at a price they can
barely afford under which they are subsidising titles they don't want
(often, titles that nobody very much wants). I think it would be fair
to say that MCB's espousal of this pricing strategy has brought
them a fair measure of unpopularity among their (now quite often
ex-) customers: you might be wise to do a bit more market
research on this one.
Date sent: Thu, 26 Oct 2000 13:53:52 +0100
Subject: Online journals
From: Fraser <[log in to unmask]>
To: "[log in to unmask]"
<[log in to unmask]>
Send reply to: [log in to unmask]
> Hallo, I hope you can help. Henry Stewart Publications publishes a
> range of quarterly journals, many of which are - or are soon to be -
> available online. We will shortly be offering academic libraries
> electronic access to an 'e-bundle' of approximately 15 management and
> marketing journals, at a significantly reduced price-per-journal.
> This will be not dissimilar to the Emerald service provided by MCB.
>
> In order for this venture to be a success, we need to be sure that we
> are offering academic libraries precisely what they need, at as little
> cost to them as possible. I would therefore welcome any suggestions as
> to how we should structure this e-Bundle, in terms of delivery
> (Internet access [IP addresses or passwords?], PDFs or HTML on CD-Rom
> for intranet access?), pricing, and to whom we should be making our
> offer (E-librarian? Head of Electronic Collections? Something else?)
>
> We believe that this e-Bundle will ultimately represent tremendous
> value for money for our library subscribers who be able to provide
> wider access to more content, more cost-effectively. I hope you'll be
> able to help to ensure we are best place to deliver this, and hope to
> hear from you.
>
> Information about our journals can be found at
> http://www.henrystewart.co.uk/hspindex.html
>
> Kind regards
>
> Fraser Tant
> Marketing Manager
> Henry Stewart Publications
> e: mailto:[log in to unmask]
> t: +44 (0)20 7323 2916 x103
Judy Taylor
Assistant Librarian
(Periodicals / Academic Liaison)
DUNDEE UNIVERSITY LIBRARY
DUNDEE DD1 4HN
tel: extn 5184, external dial 01382-345184
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