Hi friends,
Just interesting to note the reaction of a first time viewer of 'The
Arrival of Train at a Station' in 1896. The spectator is none other than
Maxim Gorky. He noted:
"..Suddenly, you hear something click; everything disappears, and a train
occupies the screen. It heads straight for us - watch out! You could say
that it wants to bear down into the dark where we are, to make of us an
unspeakable heap of torn flesh and broken bones, and reduce to dust this
hall and the whole edifice filled with wine, music, women and vice.
But no! It is only a cortege of shadows." Maxim Gorky - 4 July 1896
Undoubtedly it made a powerful impression on the audience. We ourselves
have experienced the same feelings, when we saw 3D Films for the first
time. Though I knew that the 'arrow' or the 'ball of fire' coming towards
me was an image of the real, I reacted to it, as if it was the real. This
happened during the first year of learning cinematography. The important
thing was I was very well aware of the technique and science of 3D films.
Yet, my mind and body reacted differently, above my understanding of the
event.
One recent example for such an experience is a TV ad for a 'flat screen'
television in our Channels. It is just one shot. A woman cleaning a room,
a cat lying down near a window. We see a 10 Ton truck coming closer
through the road and nearing the window. It does not stop at a distance
where we expect it to stop...it comes closer to the window..and closer..I
start to feel ..Oh! No!..the cat turns to look seemingly terrified at the
truck..I want to close my eyes.. and suddenly the woman turns of a
switch..blink! the image goes off from the window and you start to
comprehend that it is a TV screen..then the caption appears which says "
If it is so real it should be XXXXXXX flat screen Televisions". believe me
the AD works even in the year 2000. :-)
Regards,
Sunny
|