-----Original Message-----
From: May, Graham [HES] [mailto:[log in to unmask]]
Sent: 16 May 2000 13:40
To: 'Futures Mailbase'
Subject: Going Public
This is just to let you know that the Foreign Policy Centre has just
published a new pamphlet, Going Public: Diplomacy for the Information
Society, by Mark Leonard and Vidhya Alakeson.
Going Public argues that Britain's links with overseas publics will matter
as much as its links with governments in the information age. Whether we
want our peace-keepers to be safe in Kosovo; the French to lift the beef
ban; or China to become a democracy -influencing the local public will be
key to our diplomatic strategy. To punch our weight in the twenty-first
century, we must concentrate on partnership rather than power projection,
develop tools to communicate with larger audiences and build domestic
support for foreign policy through greater outreach. The Foreign Office must
become an enabler -unleashing the energy of our schools, businesses, local
authorities and broader society to build deeper links with global
communities.
Going Public is the interim report of the Public Diplomacy project,
supported by the BBC World Service, the British Council, and the Design
Council.
The Foreign Policy Centre is an independent think-tank committed to
developing innovative thinking and effective solutions for our increasingly
interdependent world. The Foreign Policy Centre publishes books and
reports, organise high-profile conferences, public lectures and seminars,
and runs major in-house research programmes on cross-cutting international
issues.
For more information and subscriptions details, please contact The Foreign
Policy Centre, Panton House, 25 Haymarket, London SW1Y 4EN; tel: 020 7925
1800. Fax: 020 7925 1811, email: [log in to unmask] You can also visit our
website at www.fpc.org.uk
To order copies of individual pamphlets, including Going Public (£ 9.95 + £
1 p&p), please contact Central Books, 99 Wallis Road, London E9 5LN; tel:
0208 986 5488, fax: 0208 833 5821, email: [log in to unmask]
Please feel free to forward the information to all your friends or
colleagues who might be interested in Going Public.
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