From: Nua Ltd. [mailto:[log in to unmask]]
Sent: Monday, November 20, 2000 7:54 PM
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Subject: Nua Internet Surveys: November 20, 2000
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NUA INTERNET SURVEYS - The Number One Resource for Statistics
Free Weekly Email For Latest Information & Trends on the Internet.
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November 20, 2000 Published By: Nua Limited Volume 5 No. 45
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CONTENT
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EDITORIAL:
"Napster: vehicle for piracy or
tool of democracy? At this stage,
whether Napster is morally wrong
is almost beside the point.What is
clear is that online music distribution
is here to stay."
Conor Normile in 'Who will pay the piper?'
ACCESS DEVICES
:Mobile users open to ads
:Mobile phone to become main access device
ADVERTISING
:Online advertising: not just about clicks
ECOMMERCE
:B2C worth USD56 billion in 2000
:Internet stores off the scent in France
:Online exports to be worth USD1.4 trillion
:Bright future for online shopping
:B2C takes off in Taiwan
GENERAL DEMOGRAPHICS
:Digital divide evident in Chile
:White males lead in streaming media use
:Home Internet access skyrockets in UK
IT/COMPUTER INDUSTRY
:Linux take-up slow in corporate sector
PRIVACY
:Most Americans concerned about online privacy
USAGE PATTERNS
:Britney no match for Bush and Gore
:Australia still a challenge for online ventures
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EDITORIAL: 'Who will pay the piper?'
By Conor Normile
<http://www.nua.ie/surveys/analysis/weekly_editorial/archives/issue1no153.ht
ml>
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Napster: vehicle for piracy or tool of democracy? At this stage,
whether Napster is morally wrong is almost beside the point.
What is clear is that online music distribution is here to stay,
and regardless of the outcome in the Napster trial, the 'big five'
record companies will have to find some way of using it to their
benefit.
The recent alliance between BMG and Napster and Listen.com's buyout
of Scour are both signs of things to come. While countless news
articles have reiterated this point, I have yet to hear of a secure,
piracy-proof, and commercially viable way for record companies to sell
music downloads.
There are essentially two obstacles to achieving this: the technical
difficulties of protecting online music, and the largely overlooked
question of whether users will actually pay for the service once it's
in place.
For the full story, go to:
<http://www.nua.ie/surveys/analysis/weekly_editorial/archives/issue1no153.ht
ml>
For archives of editorials, go to:
<http://www.nua.ie/surveys/analysis/weekly_editorial/archives/index.html>
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ACCESS DEVICES
Archives: http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=26
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Advertising Age: Mobile users open to ads
Mobile phone users are receptive to the idea of wireless ads,
according to a survey released this week by Ericsson and Mediatude.
Participants in the study were given the option of receiving free SMS
text messaging if they accepted short text-based advertisements and
provided a user profile. The wireless ads were matched with user
profiles that advertisers wished to target.
Almost 40 percent of those surveyed found the advertisements
compelling, and 20 percent wanted more information after viewing the
ads.
Mediatude, which specializes in mobile marketing solutions, plans to
launch its wireless service in the UK and Sweden over the next few
months.
Advertising companies in the US have also spotted the potential of
the wireless market. As The Standard noted last week, online ad
company DoubleClick is planning trials for early next year to test
user attitudes to mobile ads. US company WindWire already delivers
wireless ads for clients such as the National Hockey League's
Carolina Hurricanes.
<http://adage.com/news_and_features/features/20001108/article2.html>
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CNET: Mobile phone to become main access device
Mobile phones will overtake PCs as the primary devices for Internet
access by 2003, according to Ericsson CEO Kurt Hellstrvm.
In a keynote speech at the Comdex trade show in Las Vegas, Hellstrvm
said that there are about 650 million mobile phone users worldwide,
with 700,000 new users signing up each day.
Hellstrvm claimed that the number of WAP-enabled phones worldwide
will increase from three million in July to 26 million by the end of
the year. Text messaging has become the most widely-used cellphone
application, with 10 billion messages sent each month.
Japan will become the first nation to offer third-generation wireless
next year, which will provide mobile users with faster access to the
Internet. Europe and Asia will offer the same service shortly after.
Hellstrvm predicted that telecommunications companies will offer even
faster mobile Internet access, called fourth-generation wireless, by
2010.
<http://news.cnet.com/news/0-1006-200-3681222.html>
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ADVERTISING
Archives: http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=2
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AdKnowledge: Online advertising: not just about clicks
Viewing online ads-even without clicking-can drive customers to
purchase or register at advertisers' sites, according to a new report
from AdKnowledge.
However, the difference in the time lag between consumers who see an
ad and then purchase and those who click an ad and purchase is
considerable. Almost 40 percent of those who viewed an ad and then
made a purchase did so eight to 30 days after seeing the ad, while 61
percent of consumers who clicked an ad before purchasing did so
within 30 minutes of clicking.
In an earlier report, AdKnowledge found that 32 percent of all sales
resulting from online ads followed an ad view without a click.
The results of the survey raise questions about the viability of cost-
per-click and cost-per-acquisition advertising deals, which are
favored by many dotcoms.
Note: You will need Adobe Acrobat Reader to view the original report.
Download it here.
<http://www.engage.com/adknowledge/oar/oar_docs/oar_3rdqtr00.pdf>
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ECOMMERCE
Archives: http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=14
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Activmedia: B2C worth USD56 billion in 2000
Online B2C sales will reach USD56 billion by the end of 2000, an
increase of 103 percent from last year.
In its recent report, "Real Numbers Behind Online B-to-C Vendors
2000," ActivMedia Research predicted that the B2C market will be
worth USD1.1 trillion in 2010.
The B2C sector's share of ecommerce sales is expected to decrease in
the future however, as other sectors of the economy, such as B2B,
ISPs, and content sites experience faster growth. ActivMedia
estimated that B2C's share of web revenue will decrease from 47
percent this year to 31 percent in 2010. By 2001, B2B is expected to
eclipse B2C in terms of web-generated revenues.
According to ActivMedia, online retailers are in for healthy returns
this Christmas. Individual shoppers are expected to increase their
online holiday spending by 46 percent this year.
<http://www.activmediaresearch.com/free_newsroom.html>
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Business Week: Internet stores off the scent in France
French perfume makers are going to great lengths to prevent their
products from being sold online.
Last week, top perfume manufacturers Yves Saint Laurent and Van Cleef
& Arpels won a court ruling barring online perfume store Parfumsnet
from selling their products. Other heavy hitters in the scent
industry, such as L'Oreal, have also filed complaints against the
etailer.
The perfume manufacturers say the reason they want to stop online
sales is to preserve the exclusivity of their products.
This exclusivity may, however, be difficult to maintain in the
borderless world of the Internet. In the US, perfumes from French
cosmetics firms are widely available on the Internet, thanks to
antitrust laws governing competition. European web users can purchase
fragrances from sites operating in several European countries.
Parfumsnet, which is based in Barcelona, has been selling French
perfume in Spain and Italy since last year. Visitors to the company's
defunct French site are redirected to the Spanish version. Parfumsnet
plans to provide a French language service on its Spanish site to
cater for French consumers.
While French perfume makers have been successful in stopping online
trading in their own country, it is unlikely that courts in other
countries will be as sympathetic to their concerns.
<http://www.businessweek.com/bwdaily/dnflash/nov2000/nf2000118_243.htm>
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Forrester Research: Online exports to be worth USD1.4 trillion
Global online exports will reach USD1.4 trillion in 2004, with cross-
border emarketplace trade accounting for USD408 billion, according to
Forrester Research.
Forrester predicts that Western Europe will lead the online export
boom, with USD692 billion in sales by 2004. In North America, online
exports will reach USD210 billion, while the Asia-Pacific region will
experience cross-border ecommerce sales of USD219 billion.
Emarketplaces are expected to play a large part in future online
exports. By 2004, cross-border emarketplace trade in Western Europe
will be worth USD215 billion, fuelled by petrochemical sales. Denmark
and Norway will lead emarketplace trade in the region.
While the B2B market is expected to reach USD1.5 trillion in the US
and Canada by 2004, only 7 percent of sales in this sector will be
exports.
According to Forrester, the growth in online exports will see a split
emerge between countries based on how they use the Internet for
imports and exports. Countries will fall into two categories:
ebusiness introverts and ebusiness extroverts. Countries in the
second category will account for 80 percent of online imports and
exports in the future.
<http://www.forrester.com/ER/Press/Release/0,1769,433,FF.html>
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Jupiter Media Metrix: Bright future for online shopping
While etailers may be finding it difficult to make a profit, Europe's
online shopping market is growing strong, according to the latest
findings from Jupiter Research.
Jupiter put the recent failures in the B2C sector down to market
consolidation and the difficulties encountered by dotcoms in securing
new funding.
A survey of the seven most mature Internet markets in Europe (the UK,
Germany, France, Sweden, Denmark, Finland, and Norway) showed that
more consumers are becoming Internet shoppers, while existing online
shoppers are spending more money online.
The longer consumers have been using the Internet, the more likely
they are to shop online. Eleven percent of consumers who had been
using the Internet for less than a year were Internet shoppers. Over
a third of these inexperienced shoppers had spent less than EUR100
(USD86) over the past 12 months.
In comparison, 41 percent of Internet veterans (more than two years
online) had bought goods on the Web. Of these shoppers, only 13
percent had spent less than EUR100 online over the last year.
The survey results also showed that the average amount spent online
is directly related to the maturity of the Internet market in a
country. For example, in Sweden, where 51 percent of people are
online, the average spend per Internet shopper was EUR1,043 (USD892).
The average amount spent online in France, where just 18 percent of
the population are Internet users, was EUR520 (USD445).
By 2002, over half the online population will have become veterans,
making it probable that there will be a lot more Internet shoppers
and an increase in online spending.
<http://www.jup.com/company/pressrelease.jsp?doc=pr001113>
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Taylor Nelson Sofres: B2C takes off in Taiwan
The number of Internet shoppers in Taiwan has doubled over the past
year, according to a new report by Taylor Nelson Sofres (TNS) Taiwan.
Over 500,000 Taiwanese web users now shop online, an increase of
280,000 from last year. The average amount of money spent on the
Internet has also increased over the past year.
The report indicated that the country's online population has reached
a level of maturity in the way it uses the Web. Many Internet users
research products on B2C sites without making a purchase online.
Overall, TNS Taiwan estimated that more than one million people used
the Web to find information about a product before buying it
offline.
Taiwanese Internet users are also staying on the Web for longer, with
the average time spent online increasing from six hours a week to 10
hours a week.
As with other B2C markets, efulfillment difficulties are deterring
some Taiwanese Internet users from purchasing goods online. TNS
Taiwan advised Internet retailers to concentrate on ensuring
efficient security, delivery, and quality in their operations.
Other findings of the study show that Taiwan's online population is
split 50-50 between men and women.
<http://www.tnsofres.com>
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GENERAL DEMOGRAPHICS
Archives: http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=18
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eMarketer: Digital divide evident in Chile
Despite Chile's unrestricted economy, relative wealth, and well-
developed telecommunications infrastructure, a digital divide still
exists.
Emarketer points to the uneven distribution of income and technology
infrastructure as contributing factors.
Chile's population is heavily urbanized, with 85 percent of its 15
million inhabitants living in towns or cities. But unlike other South
American countries, which have several large cities, 40 percent of
the population of Chile is centered around its capital city,
Santiago, where the vast majority of its technology infrastructure is
concentrated.
According to the Santiago Chamber of Commerce, 57 percent of the
country's fixed-line phones and 58 percent of mobile phones are based
in the capital city. Over half (57 percent) of Chile's Internet users
live in Santiago.
Chilean ecommerce is also concentrated in Santiago, with residents of
the city accounting for 80 percent of the country's B2C revenues.
As with many other countries, only a small amount of Chile's poor
inhabitants have Internet access. Chileans in the top three
socioeconomic strata, which represent 26 percent of households,
account for almost 70 percent of Internet connections in the country.
<http://www.emarketer.com/etopics/articles/20001115_chile.html?ref=dn>
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MeasureCast: White males lead in streaming media use
The average US streaming media consumer is a 36-year-old white male
with some college education and an income between USD50,000 and
USD75,000, according to a new study.
MeasureCast and Harris Interactive interviewed almost 10,000 people
for the study, 16 percent of whom qualified as streaming media
consumers, meaning they downloaded streaming audio or video for at
least one hour in the previous 30 days. Men were more likely to
qualify as streaming media consumers than women.
Of the active streaming media consumers polled, 20 percent watched or
listened to streaming media every day, while 57 percent used it a few
times a week.
The survey also showed that the typical streaming media consumer uses
the Internet for at least eight hours a week and is more likely to
have a broadband connection than other Internet users.
Overall, 67 percent of the online population is familiar with
streaming media, with men (76 percent) being more familiar than women
(58 percent).
<http://www.measurecast.com/news/pr20001106.html>
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MMXI Europe: Home Internet access skyrockets in UK
The number of home Internet users in the UK has increased by more
than three million in the past year, according to a new report from
MMXI Europe.
Figures from the report showed that 11 million people accessed the
Internet from home in September 2000, up from 7.8 million in October
1999.
In addition to the rising penetration rate, the study revealed that
British home Internet users are staying online for longer. Overall,
the average time people spent online each month rose to five hours 47
minutes this September from four hours 17 minutes in October 1999.
Adult males (15 years and older) continue to dominate Internet use in
the UK, representing 49.2 percent of the total online population.
However, the amount of women online has increased by 1.2 percent over
the past year.
The report also showed that Internet use among children (17 years and
under) has skyrocketed, with unique visitor numbers rising by 89
percent between January and September 2000.
<http://www.mmxieurope.com/press/releases/20001114.jsp?language=uk>
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IT/COMPUTER INDUSTRY
Archives: http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=12
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Zona Research: Linux take-up slow in corporate sector
Corporate use of Linux is increasing but the big revolution is yet to
come, according to new findings from Zona Research.
Zona polled 109 IT professionals with purchasing authority in small,
medium, and large firms. Almost two-thirds of respondents said there
were l00 or fewer Linux users in their organizations, and nearly half
of these indicated that 25 or fewer used the operating system.
Currently, most Linux implementations are limited to pilot programs
or departmental deployments. Only 24 percent of respondents said
their companies had made a firm commitment to using open source
solutions in the future.
The top reason given for using Linux was the stability and
reliability of the system. Lower price was the second highest factor,
followed by speed of applications and overall scalability.
<http://www.zonaresearch.com/info/press/00-nov01.htm>
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PRIVACY
Archives: http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=37
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CNET: Most Americans concerned about online privacy
Most Americans are concerned that their personal information may be
vulnerable on the Internet, according to a new study.
The research, carried out by Gallup, showed that 60 percent of
Americans were particularly concerned about legal documents, property
tax information, and large electronic databases such as telephone
directories.
Roughly 40 percent of those surveyed were worried about corporate
websites gathering marketing information by tracking customers'
behavior online.
Email privacy was also a major issue for those questioned in the
survey. Almost two-thirds (63 percent) expressed concern over
software that allows government agencies to read personal emails.
It's not the first time the US public has shown a lack of faith in
Government security policies. In a survey last month by the
Information Technology Association of America, 80 percent of
respondents said they were worried that government-held data could be
misused.
<http://news.cnet.com/news/0-1005-200-3650219.html?
tag=st.ne.1005.saslnk.saseml>
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USAGE PATTERNS
Archives: http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=34
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CNET: Britney no match for Bush and Gore
George W Bush and Al Gore beat heavyweights such as Britney Spears
and Napster in last week's rankings of the most searched-for terms on
Yahoo.
During the height of election frenzy, the presidential race generated
more search queries than non-political topics. On Wednesday of last
week, the day after voting, "presidential election" was the most
popular search term on Yahoo, representing 0.6 percent of all
queries. The term "2000 Elections" came second, with 0.4 percent of
visitors entering it into the site's search engine. The presidential
candidates themselves also fared well-"George W. Bush" ranked fourth,
while "Al Gore" was the sixth most widely searched term.
Lycos produced similar results in its weekly rankings, with "election
2000" and "electoral college" taking first and second place
respectively.
However, interest in the presidential election seems to be waning
already. Monday's figures from Yahoo show that "George W. Bush" has
slipped to eighth position, while "Al Gore" is at number 13 in the
rankings.
Meanwhile, the Republican Party is using the Web to help raise funds
for possible recount court battles. The Federal Election Committee
ruled that campaign funds cannot be used to fight court cases in
recount situations. In order to fund legal costs, Republican Party
supporters are now being asked, through emails and website postings,
to contribute sums of up to USD5000.
<http://news.cnet.com/news/0-1005-200-3682350.html?
tag=st.ne.1005.saslnk.saseml>
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Jupiter Communications: Australia still a challenge for online ventures
Despite its high rate of Internet penetration, online revenue
opportunities in Australia are few and far between.
According to new findings by Jupiter Research, 40 percent of
Australians have Internet access. Online advertising revenue,
however, will only reach AUD70 million (USD35 million) this year,
representing 0.5 percent of total advertising spend in the country.
In Canada, where Internet penetration is at 42 percent, online
advertising accounts for 1.7 percent of the advertising market.
Ecommerce doesn't fare much better, with only 12 percent of
Australian web users expected to buy online in 2000, compared with 40
percent in the US and 25 percent in Canada.
Jupiter said that one of the main problems is that Australians do not
spend much time online. The average Internet user in Australia in
August spent less than 10 hours on the Internet in August, while US
users spent over 15 hours online.
According to Jupiter, ecommerce companies in Australia need to extend
their relationships with customers beyond a single transaction.
Advertisers should sell the value of the medium and the quality of
online audiences to their clients.
<http://www.jup.com/company/pressrelease.jsp?doc=pr001113a>
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