- - - - Design Agenda is producing a follow-up to its 1996 event
'Designing the Internet' to address the current key issue in design for
the Internet...

Design for Usability: Beyond 'User-Friendly'
- - - -
A one day conference to be held in London on Monday, 3 April 2000
http://www.DesignForUsability.co.uk/

Jakob Nielsen: E-Commerce Usability: If The Customer Can't Find It,
The Customer Can't Buy It
Bruce "Tog" Tognazzini: Functionality and Productivity on the Web
Brenda Laurel: Experience-Based Web Design
Ben Shneiderman: The Future of Web Interfaces
Donald A. Norman: Information Appliances and the Non-Web Web
Rick Robinson: The Object of Our Affections -- Experience models and interdisciplinary Web design

There will also be a multi-track evening programme.
Details will be published shortly at:
http://www.DesignForUsability.co.uk/

Why usability matters  
- - - -
With the Internet driving the new economy in the US, and Europe catching up quickly, technical progress and levels of access to the Web have run ahead of our ability to use it. On retailing sites trolleys are abandoned by confused shoppers who were barely considered when the site was created, while business-to-business applications leave clients wondering where they figure in their suppliers' thinking. Adding mobile phones and interactive TV to the mix presents yet more problems.

Creating positive user experiences on the Internet is an exciting challenge for anyone involved in developing online products. By focusing on end users from the start, and integrating usability testing into the creation process, organisations can save themselves time and expense while winning loyalty from their users.

'Design for Usability' aims to make usability a key element in the toolkit of those responsible for creating and managing online products as well as for the designers, programmers, writers and anyone working at the 'codeface' of the Internet. We present some of the leading thinkers and doers in the field of usability and user experience and know that our audience will arrive armed with observations, questions and problems from their own work.

The 'Design for Usability' Web site will continue after the event as a forum and a resource for anyone interested or working in this area. 

Please note that the first five speakers are also presenting at 
'Towards a User-Friendly Web' at at one day seminar in Amsterdam on 
Friday 7 April. Details at:  
http://www.internet-usability.com/

Venue
- - - -
The Shaw Park Plaza, Euston Road, London NW1

Costs
- - - -
                   Early bird              Full rate
Corporate          UKP 450 (+78.75 VAT)    UKP 600 (+105.00 VAT)
Non-corporate (fewer than 50 employees)
and academic       UKP 175 (+30.63 VAT)    UKP 250 (+43.75 VAT)
Student (proof of status required)
                   UKP  80 (+14.00 VAT)    UKP 120 (+21.00 VAT)

Members of the British HCI Group, Design Business Association and the
Ecademy will receive a 15% reduction on the current rates. This is also
applicable for group bookings (three people and over). Early bird bookings
must be received by Monday 20 March. All registrants, apart from students,
will receive one copy of the 'Nielsen Norman Group E-Commerce Usability
Study' on CD. This will be distributed after the event. Payment can be
made by Visa or Mastercard, or by a sterling cheque drawn on a UK bank.

Booking
- - - -
Booking will be available online from Friday 10 March at:
http://www.DesignForUsability.co.uk/
meanwhile please contact:

Sharon Irving
10 Ridgeway Road
Redhill
RH1 6PH
UK
+ 44 1737 780 150
mailto:[log in to unmask]
Fax + 44 1737 780 160

General Enquiries
- - - -
Nico Macdonald 
mailto:[log in to unmask]

Organisers and Sponsors
- - - -
'Design for Usability' is a Design Agenda event in association with:

the Nielsen Norman Group http://www.nngroup.com/ and
Ascendant Partners Limited http://www.ascendant.co.uk/

It is sponsored by:

Sapient | Architects for the New Economy http://www.sapient.com/
Macromedia http://www.macromedia.com/
Flow Interactive http://www.flow-interactive.com/
The Red Herring magazine http://www.herring.com/
The British HCI Group http://www.bcs-hci.org.uk/
The Ecademy: The Education Portal for Ecommerce http://www.theecademy.com/

Keep in touch - - - - Join the 'Design for Usability' announcement list:
mailto:[log in to unmask]

- - - -




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