Dear All
I couldn't agree more with this thread. But any media relations officer
will have to be a great deal more proactive than just being a willing point
of contact. The media have to be persuaded to listen to us despite their
own agendas. An interest in getting "a story" is not always to same as the
strict truth. From my experience in the private sector of activities of PR
people, I would say any such person has to be willing to react in response
to these programmes very quickly (Channel 4's Right to Reply would be an
ideal programme to get a response over on), it also means getting friendly
with journalists and producers (ie buying them a drink or two), and writing
press releases in a way that can be used as copy with little or no
alteration. These are the things that will be useful. Those organisations
with the best PR are those that have built up links over many years.
Helen Osborn
Archivist & Records Manager
Young & Co.'s Brewery, P.L.C.
The Ram Brewery, Wandsworth, London SW18 4JD
e:mail - [log in to unmask]
Tel: +44 20 8875 7000 Fax: +44 20 8875 7100
Reg. No. 32763 England
Web site (including map): http://www.youngs.co.uk/
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